High visibility

Greater presence in the exhibitor list: The large tile stands out immediately due to its fourfold width, providing the company with a clear visibility advantage over other entries on Spielwarenmesse Digital.

Benefits:

• Striking, large-scale display in the exhibitor list (four times the standard width)
• Greater visibility and presence compared to other exhibitors
• Increased likelihood of being noticed by visitors

An attention-grabbing video in the header area brings the company profile on Spielwarenmesse Digital to life. Visitors gain a quick, emotional insight into the brand, products or trade fair topics via the play button – right from their first profile visit.

Benefits:

• Direct communication and emotional presentation within the company profile
• Contemporary display for increased attention and interaction
• Easy activation of the video via play button in the header banner

Specifications:

• Resolution: 16:9 (640 x 360 px)
• File format: .mp4
• Maximum file size: 50 MB

A print logo on the official hall plan, which is displayed at the entrances to each hall, makes your stand immediately visible to visitors. This cost-effective measure makes orientation easier and ensures that your location stands out as soon as visitors look at the plan.

Benefits:

• Immediate visibility of your stand on the hall plan
• Cost-effective way to guide visitors directly to your location
• Increased chance of being discovered by spontaneous walk-in visitors

Booking details:

• Placement: Hall plan at the hall entrances, stand logo
• Print deadline: 1.12.2026

With press boxes in the Press Centre and digitally on the Spielwarenmesse Digital platform, media professionals have quick and easy access to information about innovations, products and companies. The combination of physical presence on site and digital availability ensures optimal visibility and facilitates contact with journalists and content creators from around the world.

Benefits:

• Direct access for international media representatives and content creators
• Presence in the Press Centre of the Spielwarenmesse and digitally on Spielwarenmesse Digital
• Easy provision of press information and product news

Booking details:

• Format: Physical box (W 26 cm x H 32 cm x D 12 cm); Digital press box in the company profile
• Drop-off at the Press Centre, NCC Ost, Level 1
• Drop-off times: Before the fair: Monday, 1 February 2027, 10:00–16:00 // During the fair: 2 - 6 February 2027, daily 8:45–17:30

Notes:

• Digital press releases can be uploaded via the Content Manager in the company profile after booking.
• A QR code linking to the digital press box will be provided in the Press Centre.
• A template for designing your press materials can be found here.

Indoor Banner offer a proven way to present advertising messages flexibly at highly frequented locations throughout the exhibition grounds. This space-saving and eye-catching advertising format ensures lasting visibility and targeted communication.

Benefits:

• Flexible placement at highly frequented locations
• Proven advertising format with high visibility
• Efficient solution for brand presence

Booking details:

• Availability: By arrangement
• Placement: Various locations across the exhibition grounds (see markings on the site plan)
• Visible format (W x H): 850 x 2,000 mm
• Print deadline: 1.12.2026

Technical requirements:

Design and dimensions according to the specifications in the product data sheet.