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New Product Gallery – the stage for your innovations!

Present your novelty where buyers go looking for innovation: the New Product Gallery in Hall 3A has become a key attraction for visitors. Our Special of over 400 m² offers the perfect stage for a secondary placement of your product. Showcases are available in three sizes – ideal for presenting your new product compactly and with strong visual impact.

Your benefits at a glance:

  • Greater visibility: additional presence for your new product at a central attraction of the fair
  • Effective presentation: the showcase highlights your product to maximise attention
  • Digital reach: your product description will be published on Spielwarenmesse Digital


Note on the Sustainable Collection:
If you would like your product to be highlighted as a sustainable highlight, register it for the Sustainable Collection. If selected, it will receive a special marking in the New Product Gallery. Important: It must be the exact same product (no variants or different versions).

Please note:

The presented product must be a fair novelty and correspond to the following criteria:

  • First-time presentation of the product at Spielwarenmesse
  • Innovative character (new development or significant advancement of an established product)
  • Recent or imminent market launch

Only one product may be presented per showcase.

To guarantee placement, the product must be set up on the area in Hall 3A by 6 pm on 1 February 2027. Our on-site hostesses will be happy to assist you. Each exhibitor is responsible for ensuring their product entry on Spielwarenmesse Digital is complete and submitted on time.

Collection: Displayed products can be collected from the area in Hall 3A on 6 February 2027 between 2 and 3 pm. Items not collected will automatically be passed on to the Spielwarenmesse charity programme.

Further information about the placement and collection process will be sent to you by e-mail before the show. Please note that the number of showcases is limited. Showcases can be booked (subject to availability and approval) until 4 January 2027. The allocation of the showcases follows the order of bookings.

Your contact:
Niklas Renner
Phone: +49 911 99813-57
E-mail: n.renner@spielwarenmesse.com

New Product - showcase small - dimension - 40 x 40 x 40 cm (WxHxD)
New Product - showcase small - dimension - 40 x 40 x 40 cm (WxHxD)

New Product - showcase medium- dimension - 40 x 40 x 40 cm (WxHxD)Additional details:Please specify the product name in the shopping basket when placing your order.If you need a power supply (single socket) for the showcase, please order the item "power supply" additionally.The conditions of participation are accepted upon booking. Note on the Sustainable Collection: If you would like your product to be highlighted as a sustainable highlight, register it for the Sustainable Collection. If selected, it will receive a special marking in the New Product Gallery. Important: It must be the exact same product (no variants or different versions).

Regular price: €390.00
New Product - showcase medium- dimension - 60 x 60 x 60 cm (WxHxD)
New Product - showcase medium- dimension - 60 x 60 x 60 cm (WxHxD)

New Product - showcase medium- dimension - 60 x 60 x 60 cm (WxHxD)Additional details:Please specify the product name in the shopping basket when placing your order.If you need a power supply (single socket) for the showcase, please order the item "power supply" additionally.The conditions of participation are accepted upon booking. Note on the Sustainable Collection: If you would like your product to be highlighted as a sustainable highlight, register it for the Sustainable Collection. If selected, it will receive a special marking in the New Product Gallery. Important: It must be the exact same product (no variants or different versions).

Regular price: €510.00
New Product - showcase large - dimension - 100 x 100 x 100 cm (WxHxD)
New Product - showcase large - dimension - 100 x 100 x 100 cm (WxHxD)

New Product - showcase medium- dimension - 100 x 100 x 100 cm (WxHxD)Additional details:Please specify the product name in the shopping basket when placing your order.If you need a power supply (single socket) for the showcase, please order the item "power supply" additionally.The conditions of participation are accepted upon booking. Note on the Sustainable Collection: If you would like your product to be highlighted as a sustainable highlight, register it for the Sustainable Collection. If selected, it will receive a special marking in the New Product Gallery. Important: It must be the exact same product (no variants or different versions).

Regular price: €970.00
Power supply for showcase (single socket, optional, subject to availability)
Power supply for showcase (single socket, optional, subject to availability)

Regular price: €50.00