Special placements

Being present at the heart of the fair: With logo placement on the official Spielwarenmesse lanyards, the brand is carried by all visitors, exhibitors and partners, and is visible at every interaction.Benefits:Exclusive logo placement on the official trade fair lanyardsLasting visibility among all participants throughout the entire eventHigh contact opportunities through presence at every badge scan, meeting and conversationBooking details:Availability: Three logo placements alongside the official Spielwarenmesse brandingMaterial deadline: 1.12.2026

Small space, big impact: The outdoor area in size S is perfect for targeted campaigns, sampling or eye-catching promotions directly in the outdoor area of the exhibition grounds. Ideal for flexible and creative brand appearances with manageable space requirements.Benefits:Flexible area for individual advertising and promotion ideasStriking placement in the outdoor area of the exhibition groundsTailor-made solutions through personal consultationBooking details:Availability: By arrangementPlacement: Outdoor area, location by individual agreementBooking deadline: 1.12.2026 Consultation & Contact: Heiko Röschlein h.roeschlein@spielwarenmesse.com +49 911 99813-38

For impressive brand staging, the large outdoor area offers maximum creative freedom. The generous space is ideal for extraordinary promotional activities and transforms the outdoor area into the setting for a true trade fair highlight.Benefits:Flexible area for individual advertising and promotion ideasStriking placement in the outdoor area of the exhibition groundsTailor-made solutions through personal consultationBooking details:Availability: By arrangementPlacement: Outdoor area, location by individual agreementBooking deadline: 1.12.2026Consultation & Contact: Heiko Röschlein h.roeschlein@spielwarenmesse.com +49 911 99813-38

A medium-sized outdoor area offers a wide range of options for impactful promotions, product presentations or interactive activities. The medium space provides ample room to target visitors in the open-air area and bring your brand to life.Benefits:Flexible area for individual advertising and promotion ideasStriking placement in the outdoor area of the exhibition groundsTailor-made solutions through personal consultationBooking details:Availability: By arrangementPlacement: Outdoor area, location by individual agreementBooking deadline: 1.12.2026Consultation & Contact: Heiko Röschlein h.roeschlein@spielwarenmesse.com +49 911 99813-38

Individual indoor spaces offer maximum flexibility for tailor-made brand presentations and promotional activities within the exhibition grounds. The area can be selected and used creatively according to your needs – for high-impact appearances placed right at the heart of the trade fair. Benefits:Flexible area size, bookable per square metreCentral placement within the indoor area of the fairIndividual design options for promotion, presentation and moreBooking details:Availability: By arrangement Placement: Indoor area, location by individual agreementBooking deadline: 1.12.2026 Consultation & Contact:  Heiko Röschlein h.roeschlein@spielwarenmesse.com +49 911 99813-38

Custom-designed staircase advertising accompanies visitors along central walkways throughout the exhibition grounds, placing your message in their line of sight with every step. This high-impact placement ensures that your brand is prominently noticed and stands out in the daily trade fair environment.Benefits:Visibility along central walkwaysFlexible choice of location for targeted communicationStrong presence throughout the entire duration of the fairBooking details:Availability: Only bookable once per locationPlacement: Various locations across the exhibition grounds (see markings on the site plan)Visible format (W x H): Depending on location Print deadline: 01.12.2026Consultation & Contact:Heiko Röschlein / h.roeschlein@spielwarenmesse.de / +49 911 99813-38