PressDay
Participation options on PressDay
The PressDay on the first day of the fair offers media professionals and content creators a compact insight into Spielwarenmesse and gives you the opportunity to present your innovations in a targeted manner.
ToyPitch at Toy Business Forum
"The stage is yours!" – Present your selected innovation, brand, or company in a three-minute pitch to media representatives from around the world at the PressDay, from 9:00 to 10:00 am. in the Toy Business Forum, Hall 3A. Afterwards, there will be time for brief press talks or to arrange appointments.
Important details:
- Limited to 15 slots
- One slot per exhibitor
- Application procedure based on degree of innovation
- Selection and order determined by Spielwarenmesse eG
- Participation fee of 100 € in case of acceptance
Further information can be found in our participation conditions.
Application deadline: 28 November 2025
Exclusive ToyPitch in th Shuttle-Bus
Present your innovation in a unique setting: Our exclusive ToyPitch in the shuttle bus will take media professionals and content creators from the Toy Business Forum to NCC Mitte at 10:20 a.m. after the ToyPitch. Use the journey to present your innovation to media representatives from around the world.
Exklusive offer:
- Only one slot available
- Application procedure based on degree of innovation
- Participation fee of 100 € in case of acceptance
Further information can be found in our participation conditions.
Presentations at your stand
Nutze den PressDay für direkte Medienkontakte: Lade Medienschaffende und Content Creators ab 11:30 Uhr zu einem festen Zeitslot (empfohlene Dauer: maximal zehn Minuten) an deinen Messestand ein. Je kreativer und ausgefallener deine Aktionen sind, desto höher ist die Wahrscheinlichkeit für Medienaufmerksamkeit. Wir empfehlen, die Live-Präsentation auf Englisch abzuhalten.
So funktioniert's:
- Wir erstellen ein übersichtliches Programm für Medienschaffende
- Deine Aktion wird mit ersten Details beworben
- Direkter Kontakt zu internationalen Medienvertretern
Fülle bis spätestens 28. November 2025 das PressDay Formular aus. Spätere Einsendungen können nicht mehr berücksichtigt werden.
Walking Acts (with costume) only on PressDay
A costumed walking act at the start of PressDay puts your brand or product in the spotlight precisely when media and trade visitors’ attention is at its highest. On Tuesday, 27 January 2026, PressDay will begin at 8:50 am with a photo opportunity for media professionals and content creators in the Toy Business Forum in Hall 3A. Accompanied by atmospheric music, the walking acts will gather together with the Executive Board of Spielwarenmesse eG on the main stage for a group photo – an ideal moment for maximum visibility and media presence. Benefits: Striking presence at the start of PressDay for maximum attentionIdeal opportunity to address media representatives and trade visitors directlyEmotional and appealing brand appearance through lively presentation Booking details: Bookable free of chargeParticipation on Press Day (02.02.2027)Registration deadline: 1.12.2026