PressDay
On the PressDay, innovations take centre stage – an exclusive opportunity to inspire media representatives and content creators with new products and to strengthen trade fair presence right from the start.
Participation options on PressDay
ToyPitch at Toy Business Forum
"The stage is yours!" – Present your selected innovation, brand, or company in a three-minute pitch to media representatives from around the world at the PressDay, from 9:00 to 10:00 am. in the Toy Business Forum, Hall 3A. Afterwards, there will be time for brief press talks or to arrange appointments.
Important details:
- Limited number of slots; one slot per exhibitor
- Application procedure based on degree of innovation
- Selection and order determined by Spielwarenmesse eG
- Participation fee of 100 € in case of acceptance
- Enhanced involvement of startups, plus a group photo and subsequent issuing of a press release
Further information can be found in our participation conditions.
Application deadline: 27 November 2026
Exclusive ToyPitch in the Shuttle-Bus
Present your innovation in a unique setting: Our exclusive ToyPitch in the shuttle bus will take media professionals and content creators from the Toy Business Forum to NCC Mitte at 10:20 a.m. after the ToyPitch. Use the journey to present your innovation to media representatives from around the world.
Exklusive offer:
- Only one slot available
- Application procedure based on degree of innovation
- Participation fee of 100 € in case of acceptance
Further information can be found in our participation conditions.
Application deadline: 27
November 2026
Presentations at your stand
Use PressDay for direct media contacts: invite media representatives and content creators from 11:15 am to a fixed time slot (recommended duration: max. ten minutes) at your exhibition stand. The more creative and unusual your activities are, the higher the probability of media attention. We recommend holding the live presentation in English.
How it works:
- We create a clear program for media professionals
- Your activity will be promoted with initial details
- Direct contact with international media representatives
Complete the PressDay form by 27 November 2026 at the latest. Later submissions cannot be considered.
Walking Acts (with costume) only on PressDay
A costumed walking act at the start of PressDay puts your brand or product in the spotlight precisely when media and trade visitors’ attention is at its highest. On Tuesday, 2 February 2027, PressDay will begin at 8:50 am with a photo opportunity for media professionals and content creators in the Toy Business Forum in Hall 3A. Accompanied by atmospheric music, the walking acts will gather together with the Executive Board of Spielwarenmesse eG on the main stage for a group photo – an ideal moment for maximum visibility and media presence. Benefits: Striking presence at the start of PressDay for maximum attentionIdeal opportunity to address media representatives and trade visitors directlyEmotional and appealing brand appearance through lively presentation Booking details: Bookable free of chargeParticipation on Press Day (02.02.2027)Registration deadline: 1.12.2026