Digital media
Product categories
Being found by the right trade visitors: With additional product categories, the company profile can be presented even more broadly in the exhibitor directory beyond the media package. Each additional category ensures that products and offers appear under further search terms on www.spielwarenmesse.de, Spielwarenmesse Digital and in the app.Benefits:Expanded visibility in additional product categoriesDiscoverable by specifically interested trade visitorsPresence across all channels: website, digital platform and app
Product entry
Presenting additional products and showcasing variety – beyond the media package, further product entries can be individually booked. With texts, images and videos, products are displayed on Spielwarenmesse Digital and in the app, ensuring they are presented in the best possible way.Benefits:Presentation of any number of products with individual content Visibility on Spielwarenmesse Digital and in the appImproved discoverability and targeted product marketing for visitors
Brand entry
Showcasing multiple brands and increasing reach – each additional brand entry appears with its own text and logo across all key channels: in the exhibitor directory on www.spielwarenmesse.de, on the Spielwarenmesse Digital platform, and in the Spielwarenmesse app. This ensures brands are optimally visible and easy to find. Benefits:Individual presentation of additional brands with text and logoVisibility across all key channels: website, digital platform and appImproved discoverability and targeted approach to potential customers
Voucher
Promote campaigns or offers with a voucher on Spielwarenmesse Digital – whether trade fair discount, give-away or exclusive promotion. The voucher appears under its own navigation point, in the company profile on Spielwarenmesse Digital and in the app, and can be linked directly to an external website. Benefits: Visibility for campaigns, discounts or trade fair goodies across all channels Dedicated navigation point on Spielwarenmesse Digital and in the app Link to the company profile or to an external websiteSpecifications:Background image resolution: 1280 x 720 pxFile format: png Text: Title (200 characters) / Description (300 characters)Link: Once to company profile or to an external URLLanguage: Bilingual german/english
Tile size in the exhibitor list "large"
Greater presence in the exhibitor list: The large tile stands out immediately due to its fourfold width, providing the company with a clear visibility advantage over other entries on Spielwarenmesse Digital.Benefits:Striking, large-scale display in the exhibitor list (four times the standard width)Greater visibility and presence compared to other exhibitorsIncreased likelihood of being noticed by visitors
Image video in the header of the company profile
An attention-grabbing video in the header area brings the company profile on Spielwarenmesse Digital to life. Visitors gain a quick, emotional insight into the brand, products or trade fair topics via the play button – right from their first profile visit.Benefits:Direct communication and emotional presentation within the company profileContemporary display for increased attention and interactionEasy activation of the video via play button in the header banner Specifications:Resolution: 16:9 (640 x 360 px)File format: .mp4Maximum file size: 50 MB
LinkedIn Post
Reach trade visitors, industry contacts and decision-makers with a LinkedIn post on the official Spielwarenmesse page. The company is presented in a professional environment and benefits from high visibility among a relevant target group.Benefits:High-reach post on the Spielwarenmesse LinkedIn pageAddressing a professionally interested community and potential business partnersPresentation with image or video and bilingual textSpecifications:Format: 1 image (1080 x 1080 px) or video (1920 x 1080 px, up to 55 seconds)Text: up to 200 charactersLanguage: bilingual german/english
Button banner "Exhibitors A-Z"
Stand out in the "Exhibitors A–Z" menu of the app: The Button Banner above the tab bar ensures the company is present every time the exhibitor list is opened. This prominent placement makes it easy to guide potential customers directly to the company profile.Benefits:Eye-catching banner placement in the "Exhibitors A–Z" section of the appDirect link to the digital company profileVisibility among all visitors using the exhibitor list in the appSpecifications:Resolution: 1440 x 225 pxFile format: pngLimited to 3 bookings.
Top-of-the-List placement in the exhibitor directory A-Z
A spot right at the top of the exhibitor list increases the chances of being noticed immediately by potential business partners and trade visitors. The Top-of-the-List placement ensures maximum presence and leads directly to the company profile – both on www.spielwarenmesse.de, in the app, and on the digital platform.Benefits:Prime position as one of the first three entries in the A–Z listDirect link to your company profile for quick accessMaximum visibility in the exhibitor directory across website, app and digital platformLimited to 3 bookings.
Job offer
Attract and connect with talent: Job advertisements on Spielwarenmesse Digital appear with description, image and direct contact details. This makes the company visible as an employer and reaches suitable applicants from the industry Benefits:Publish vacancies with all relevant informationVisible to trade visitors and industry professionals on Spielwarenmesse DigitalDirect contact option for applicants via provided details
Editorial article in the newsletter
Directly reaching the target audience and putting products or news in the spotlight: An editorial feature in the visitor newsletter attracts attention in the inbox and offers the opportunity to inform and inspire customers in a targeted way.Benefits:Targeted communication in the official visitor newsletterOpportunity to present products or company newsDirect link for increased traffic and interactionSpecifications:1 header image: 1440 x 630 pxUp to 3 images: possible sizes: 800 x 800 px, 800 x 533 px or 800 x 450 pxText: up to 500 wordsLanguage: bilingual german/english
Instagram story
Put the trade fair presence in the spotlight and generate targeted attention with an Instagram Story on the official Spielwarenmesse channel. Stories are produced by the company and published via the Spielwarenmesse account – including a direct link to the company website via story sticker.Benefits:Prominent placement as a story on the Spielwarenmesse Instagram channelDirect forwarding to the company website via story stickerUp to three stories with images or videos for maximum attentionSpecifications:Format: Up to three stories, images or videos (1080 x 1920 px), max. 15 seconds per storyLanguage: bilingual german/english
Instagram post
Address the target audience and sustainably increase reach with an Instagram post on the official Spielwarenmesse channel. The company is presented in a popular social media environment and has the opportunity to gain new followers and potential customers. Benefits:High-reach post on the Spielwarenmesse Instagram channelAddressing an active and interested communityPresentation with image or video, text and relevant hashtagsSpecifications:Format: 1 image (1080 x 1080 px or 1080 x 1350 px) or video (up to 55 seconds)Text: up to 200 characters & 3–5 hashtagsLanguage: bilingual german/english
Billboard banner "Exhibitors & Products"
The eye-catcher on Spielwarenmesse Digital: The Billboard Banner at the very top of "Exhibitors & Products" immediately draws attention to the company and links directly to the profile – responsive and optimally visible on every device.Benefits:Prime banner position for maximum visibility among all visitorsDirect link to the company profile Responsive design for optimal display on all devices Specifications:Resolution: 2560 x 320 pxFile format: pngLimited to 2 bookings.
Facebook post
Increase reach and attract new customers with a dedicated Facebook post on the official Spielwarenmesse page. The company benefits from a large community and is presented directly in a relevant environment – image or video included.Benefits:High-reach post on the Spielwarenmesse Facebook pageAddressing a large, industry-specific communityPresentation with image or video and bilingual textSpecifications:Format: 1 image (1080 x 1080 px) or video (1920 x 1080 px, up to 55 seconds)Text: up to 200 charactersLanguage: bilingual german/english
Stories in the app
Generate targeted attention with a story on the home page of the Spielwarenmesse app: The short video appears as a teaser and can be played in full-screen mode after clicking. The story is visible for 24 hours from the chosen start time and can be viewed as often as desired during this period.Benefits:Eye-catching story placement on the app’s home pageShort video as teaser, full-screen view after clickingUnlimited access for 24 hours to maximise reachSpecifications:Resolution: 1080 x 1920 pxFile format: mp4
Newsletter Banner
With a banner placed directly below the editorial in the visitor newsletter, the advertising message lands right at the top of the target group’s inbox and links directly to the company or a landing page of choice.Benefits:Eye-catching banner placement directly below the editorialVisibility among all recipients of the visitor newsletter Direct link to the company profile or a target page of choiceSpecifications:Resolution: 600 x 300 pxFile format: gif/png/jpg; < 1 MB Link: 1x to company profile or external URL Language: bilingual german/english
Start page banner in the app
Be front and centre as soon as the app is opened: The Home Page Banner puts the company directly in view on the start page of the Spielwarenmesse app and links to the digital company profile or a target page of choice. This exclusive placement ensures maximum attention from all app users.Benefits:Exclusive banner placement on the app’s home page Direct link to your company profile or a target page of your choice Maximum visibility every time the app is launched Specifications:Resolution: 1440 x 450 pxFile format: png or jpegLimited to 3 bookings.
Top-of-the-List placement in a product group
Greater attention in the results list: With Top-of-the-List placement, the company profile appears right at the beginning of a product group – regardless of alphabetical order. This significantly increases visibility among trade visitors and potential customers.Benefits:Prominent display at the top of the results list within a product groupIncreased visibility in the exhibitor directory and on Spielwarenmesse DigitalIdeal position for targeted communication and brand presenceLimited to 3 bookings per product group.
Sandwich banner "Favourites"
Stand out in users’ favourites: The Sandwich Banner appears prominently between saved exhibitors and links directly to the company profile. This ensures visibility exactly where visitors are most engaged – on www.spielwarenmesse.de and in the app.Benefits:Eye-catching banner placement among users’ favouritesDirect link to the digital company profileVisibility on www.spielwarenmesse.de and in the Spielwarenmesse appSpecifications:Resolution: 1440 x 296 pxFile format: pngLimited to 3 bookings – displayed in rotation.
Editorial article in Spirit of Play magazine
Sometimes a banner can’t provide all important information. That’s why you also have the option to publish editorial content in our Spirit of Play online magazine. This is positioned prominently on the Spielwarenmesse® website and read by the international toy industry. Specifications: 1 Header picture, 1440 x 630 px up to 3 images possible dimensions: 800 x 800px, 800 x 533px or 800 x 450px 500 words 2 languages: DE / EN
Sandwich banner "Brand List"
Be present in the middle of the brand list and attract targeted attention: The Sandwich Banner positions the company between brand entries and leads visitors directly to the digital profile – on www.spielwarenmesse.de and in the app.Benefits:Eye-catching banner placement between entries in the brand listDirect link to the digital company profileVisibility on www.spielwarenmesse.de and in the Spielwarenmesse appSpecifications:Resolution: 1440 x 296 pxFile format: pngLimited to 3 bookings – displayed in rotation.
Button banner "Favourites"
Gain targeted attention in the "Favourites" menu of the app: The Button Banner above the tab bar places the company exactly where the most interested visitors are. This prominent position ensures high visibility and guides potential customers directly to the digital company profile.Benefits:Eye-catching banner placement in the "Favourites" section of the appDirect link to the digital company profileVisibility among all visitors using the favourites feature in the appSpecifications:Resolution: 1440 x 225 px File format: pngLimited to 3 bookings.
Billboard banner "Voucher"
Ensure maximum visibility for campaigns and offers: The Billboard Banner on the "Voucher" page attracts attention and links directly to the company profile – responsive and highly impactful.Benefits: Prominent banner position on the "Voucher" page for maximum attention Direct link to the digital company profile Responsive design for optimal display on all devices Specifications:Resolution: 2560 x 320 pxFile format: pngLimited to 2 bookings.