Advertising at the exhibition center
Indoor Banner
Indoor Banner offer a proven way to present advertising messages flexibly at highly frequented locations throughout the exhibition grounds. This space-saving and eye-catching advertising format ensures lasting visibility and targeted communication.Benefits:Flexible placement at highly frequented locationsProven advertising format with high visibilityEfficient solution for brand presenceBooking details:Availability: By arrangementPlacement: Various locations across the exhibition grounds (see markings on the site plan)Visible format (W x H): 850 x 2,000 mmPrint deadline: 1.12.2025Technical requirements:Design and dimensions according to the specifications in the product data sheet.
Walking Acts (with costume) only on PressDay
A costumed walking act at the start of PressDay puts your brand or product in the spotlight precisely when media and trade visitors’ attention is at its highest. On Tuesday, 27 January 2026, PressDay will begin at 8:50 am with a photo opportunity for media professionals and content creators in the Toy Business Forum in Hall 3A. Accompanied by atmospheric music, the walking acts will gather together with the Executive Board of Spielwarenmesse eG on the main stage for a group photo – an ideal moment for maximum visibility and media presence. Benefits: Striking presence at the start of PressDay for maximum attentionIdeal opportunity to address media representatives and trade visitors directlyEmotional and appealing brand appearance through lively presentation Booking details: Bookable free of chargeParticipation on Press Day (27.01.2025)Registration deadline: 01.12.2025
Outdoor banner - Entrance area
Outdoor banners in the entrance areas offer an effective way to position advertising messages directly at the access points to the exhibition grounds. The prominent location ensures that your brand is in the spotlight as soon as visitors arrive, leaving a strong first impression.Benefits:Prominent placement directly at the main entrances of the fairHigh visibility for all arriving and departing visitorsWeatherproof advertising space for lasting brand presence outdoorsBooking details:Availability: Limited quota, subject to availability in all three entrance areasPlacement: Outdoor areas NCC Ost, NCC Mitte and NCC WestVisible format (W x H): 1,100 x 2,150 mmPrint deadline: 1.12.2025Technical requirements: Design and dimensions according to the specifications in the product data sheet.
Walking Acts (with costume)
A walking act with a costume creates a real eye-catcher on the exhibition grounds. The striking performance attracts visitors’ attention from afar and offers an original way to bring products or brands to life – completely free of charge. Benefits: Maximum attention through striking presence at the trade fairDirect contact and interaction with visitorsOriginal way to make products or brands emotionally tangible Booking details: Bookable free of chargeRegistration deadline: 01.12.2025
Renting Space Indoor per sqm
Individual indoor spaces offer maximum flexibility for tailor-made brand presentations and promotional activities within the exhibition grounds. The area can be selected and used creatively according to your needs – for high-impact appearances placed right at the heart of the trade fair. Benefits:Flexible area size, bookable per square metreCentral placement within the indoor area of the fairIndividual design options for promotion, presentation and moreBooking details:Availability: By arrangement Placement: Indoor area, location by individual agreementBooking deadline: 01.12.2025 Consultation & Contact: Heiko Röschlein / h.roeschlein@spielwarenmesse.de / +49 911 99813-38
Mirror advertising
Mirror decals in the sanitary facilities allow you to position your advertising message directly in the visitors’ line of sight. This high-impact measure is particularly suitable for concise messages that should be noticed quickly and reliably.Benefits:Direct eye contact with the advertising message through placement on the mirrorTargeted communication with specific visitor groups by selecting locationsOptimal format for concise messagesBooking details:Availability: By arrangementPlacement: Various locations across the exhibition grounds (see markings on the site plan)Visible format (W x H): 100 x 250 mmPrint deadline: 1.12.2025Technical requirements:Design and dimensions according to the specifications in the product data sheet.
LightBox - double-side illuminated
Illuminated LightBoxes showcase advertising messages to great effect. The double-sided printable surfaces stand out from classic advertising media thanks to their modern appearance and central placement, ensuring maximum attention in the exhibition environment.Benefits:Maximum attention through illuminationDouble-sided visibility for visitor flows in both directionsHigh-quality appearance as an effective customer stopperBooking details:Availability: By arrangementPlacement: Various locations across the exhibition grounds (see markings on the site plan)Visible format (W x H): 1,500 x 2,500 mm (double-sided)Print deadline: 1.12.2025Technical requirements:Design and dimensions according to the specifications in the product data sheet.
Sanitary advertising
Advertising spaces on the outside of the doors in the sanitary facilities reach almost all visitors and ensure targeted communication in highly frequented areas. Placement directly in the line of sight guarantees that your advertising message is reliably noticed and remains memorable.Benefits:Wide reach thanks to placement in heavily used sanitary facilitiesEye-catching communication directly in the line of sightGenerous advertising space for memorable messagesBooking details:Availability: By arrangementPlacement: Various locations across the exhibition grounds (see markings on the site plan)Visible format (W x H): DIN A3Print deadline: 1.12.2025Technical requirements:Design and dimensions according to the specifications in the product data sheet.
Advertising cube
The advertising cube in the outdoor area of the exhibition grounds attracts visitors’ attention with its unique shape and placement. The advertising surfaces on all sides offer versatile opportunities to present brand messages in a highly impactful way and leave a lasting impression.Benefits:Striking design ensures high attentionMulti-sided advertising space for flexible design optionsProminent presence in the outdoor area of the exhibition groundsBooking details:Availability: Limited quota, individual choice of locationPlacement: Various locations possible – see markings on the site planVisible format (W x H): 1,000 x 1,000 mm per sidePrint deadline: 1.12.2025Note: In cases of force majeure (e.g. storm), dismantling may be required for safety reasons.Technical requirements:Design and dimensions according to the specifications in the product data sheet.
Advertising tower
The advertising tower is a striking eye-catcher that draws visitors’ attention. Whether positioned in front of the Central Entrance (NCC Mitte) or centrally in the exhibition park, the large four-sided advertising space ensures a strong presence and remains memorable from many different angles.Benefits:Eye-catching placement in front of NCC Mitte or in the exhibition parkFour-sided advertising space for maximum visibility from all directionsLarge-format display for strong brand presence outdoorsBooking details:Availability: Limited quota Placement: Outdoor area in front of NCC Mitte or in the exhibition park Visible format (W x H): 2,800 x 4,800 mm per side Print deadline: 1.12.2025 Note: In cases of force majeure (e.g. storm), dismantling may be required for safety reasons. Technical requirements: Design and dimensions according to the specifications in the product data sheet.
Outdoor banner - Exhibition Park
Outdoor banners in the exhibition park offer a high-impact advertising space at the heart of the exhibition grounds. The banners reach visitors who use the exhibition park as a shortcut between entrances and halls or who spend time at the food trucks. This ensures your advertising message is reliably noticed by both passing and lingering trade fair guests.Benefits:Central placement in the exhibition park for high visitor frequencyVisibility among guests on their way to entrances and halls, as well as those at the food trucksWeatherproof advertising space for lasting brand presence outdoorsBooking details:Availability: Limited quota, subject to availability in the exhibition parkPlacement: Exhibition parkVisible format (W x H): 1,100 x 2,150 mmPrint deadline: 1.12.2025Technical requirements:Design and dimensions according to the specifications in the product data sheet.
GalerieBanner
GallerieBanner on the balustrades of the upper floors in the entrance areas East and West accompany visitors at key junctions of the exhibition grounds. These advertising spaces ensure presence on several levels and offer ideal conditions for concise brand messages.Benefits: Presence at key junctions of the exhibition grounds Efficient advertising space for concise messages Extended contact time thanks to placement on gallery balustrades Booking details: Availability: Only bookable once per location Placement: NCC Ost or NCC West Visible format (W x H): 4,000 x 1,000 mm Print deadline: 1.12.2025Technical requirements: Design and dimensions according to the specifications in the product data sheet.
Advertising panels at the metro bridge
The digital advertising panels at the underground bridge draw visitors’ attention to your message even before they enter the exhibition grounds. Positioned right at the arrival point, it offers an ideal opportunity to target trade fair guests and highlight your company or stand.Benefits:Early targeting of visitors directly at the underground exitDigital presentation for flexible and eye-catching advertising messagesIdeal opportunity to spark interest before entering the fairBooking details:Availability: Bookable twicePlacement: Underground bridge in front of the exhibition groundsVisible format (W x H): 5,280 x 540 mmPrint deadline: 1.12.2025Note: No sound or 3D output possibleTechnical requirements:Design and dimensions according to the specifications in the product data sheet.
NCC Mitte – BIG LED Screen
The BIG LED Screen at NCC Mitte (only outdoor) is one of the most eye-catching digital advertising spaces on the exhibition grounds. Positioned directly in the outdoor area, this large-format display ensures that the advertising message is immediately noticed by all arriving visitors – ideal for a strong, modern brand presence.Benefits:Maximum attention thanks to prominent placement in the outdoor area of NCC MitteLarge-scale digital presentation for animated and visual messagesReaches all arriving trade fair guestsBooking details:Availability: Bookable twicePlacement: Outdoor area, NCC MitteDisplay format (W x H): 7.20 x 4.40 mMaterial deadline: 1.12.2025Note: Maximum 25 seconds per spot, no sound or 3D output possibleTechnical requirements:Design and dimensions according to the specifications in the product data sheet.
Stair Advertising
Custom-designed staircase advertising accompanies visitors along central walkways throughout the exhibition grounds, placing your message in their line of sight with every step. This high-impact placement ensures that your brand is prominently noticed and stands out in the daily trade fair environment.Benefits:Visibility along central walkwaysFlexible choice of location for targeted communicationStrong presence throughout the entire duration of the fairBooking details:Availability: Only bookable once per locationPlacement: Various locations across the exhibition grounds (see markings on the site plan)Visible format (W x H): Depending on location Print deadline: 01.12.2025Consultation & Contact:Heiko Röschlein / h.roeschlein@spielwarenmesse.de / +49 911 99813-38
City Light Poster - outbound
The City Light Posters on the platform towards Langwasser address trade fair visitors as soon as they arrive at the underground station. Their prominent, illuminated placement ensures that brand messages are immediately in the line of sight upon arrival. As the trade fair ticket also serves as a public transport ticket, a particularly high number of participants use the underground – making these advertising spaces optimally visible for all departing guests. Benefits: Ideal communication upon arrival at the fairIlluminated advertising space directly in the line of sight of newcomersHigh frequency thanks to central placement at the underground station Booking details: Availability: 2 spaces with 4 alternating positions eachPlacement: Underground station, platform towards Langwasser (see site plan)Format: 1,185 x 1,750 mmPrint deadline: 19.12.2025 Technical requirements: Design and dimensions according to the specifications in the product data sheet.
GigaFrame large - steel
The large GigaFrame at the Central Entrance (NCC Mitte) presents your advertising message impressively in the outdoor area of the exhibition grounds. Its exceptionally large format draws the attention of trade visitors to your brand as soon as they arrive, creating a powerful first impression.Benefits:Striking placement directly at the central Entrance NCC MitteExtra-large advertising space for maximum attentionOutdoor solution for strong presence among arriving trade fair guestsBooking details:Availability: Only bookable oncePlacement: Outdoor area, NCC MitteVisible format (W x H): 11,800 x 7,800 mmPrint deadline: 01.12.2025Technical requirements:Design and dimensions according to the specifications in the product data sheet.
GigaFrame special format
The GigaFrame in special format offers a high-impact presentation area at selected indoor locations throughout the exhibition grounds. Whether in NCC Ost or NCC Mitte, or in the passage between Hall 1 and Hall 3C – the large-format advertising space ensures a powerful presence and places your message directly in the visitors’ line of sight.Benefits: Placement at central indoor locations Large-format advertising space for strong presence indoorsGenerous format enables eye-catching and creative brand staging Booking details: Availability: Limited quota Placement: NCC Mitte, NCC Ost or passage between Hall 1 and Hall 3C Visible format (W x H): 2,730 x 3,600 mm Print deadline: 01.12.2025Technical requirements: Design and dimensions according to the specifications in the product data sheet.
LED Screen portrait Hall 3C
The portrait-format LED wall at the entrance to Hall 3C ensures a strong presence thanks to its striking placement and large, vertical display. Advertising messages are purposefully positioned in the entrance area and reach trade fair guests directly on their way into the hall.Benefits:Striking portrait-format presentation in the entrance area to Hall 3CHigh visibility for visitors entering the hallDigital advertising space for modern and attention-grabbing brand messagesBooking details:Availability: Only bookable oncePlacement: Entrance to Hall 3C (passage 1 – 3C)Display format (W x H): 1.80 x 3.42 mMaterial deadline: 1.12.2025Note: No sound or 3D output possibleTechnical requirements:Design and dimensions according to the specifications in the product data sheet.
Walking Acts (without costume)
Walking acts without costumes – as promoters moving around the exhibition grounds – ensure direct interaction and high attention among visitors. Thanks to their flexible deployment, giveaways, product samples or information can be distributed in a targeted manner, and brand messages can be conveyed personally. Benefits: Direct contact and interaction with trade fair visitorsFlexible areas of deployment across the entire exhibition groundsEffective distribution of giveaways, product samples or information material Booking details: Availability: Subject to availabilityPlacement: Exhibition grounds, flexible deploymentRegistration deadline: 01.12.2025
Renting Space Outdoor Entrance Mitte (Size M = small Truck) approx. 9sqm
A medium-sized outdoor area offers a wide range of options for impactful promotions, product presentations or interactive activities. The medium space provides ample room to target visitors in the open-air area and bring your brand to life.Benefits:Flexible area for individual advertising and promotion ideasStriking placement in the outdoor area of the exhibition groundsTailor-made solutions through personal consultationBooking details:Availability: By arrangementPlacement: Outdoor area, location by individual agreementBooking deadline: 01.12.2025Consultation & Contact:Heiko Röschlein / h.roeschlein@spielwarenmesse.de / +49 911 99813-38
Renting Space Outdoor Entrance Mitte (Size L = Truck) approx. 12 sqm
For impressive brand staging, the large outdoor area offers maximum creative freedom. The generous space is ideal for extraordinary promotional activities and transforms the outdoor area into the setting for a true trade fair highlight.Benefits:Flexible area for individual advertising and promotion ideasStriking placement in the outdoor area of the exhibition groundsTailor-made solutions through personal consultationBooking details:Availability: By arrangementPlacement: Outdoor area, location by individual agreementBooking deadline: 01.12.2025Consultation & Contact:Heiko Röschlein / h.roeschlein@spielwarenmesse.de / +49 911 99813-38
NCC Mitte Foyerdisplays
The foyer displays in NCC Mitte are positioned directly after the turnstiles, ensuring maximum attention from all arriving trade fair visitors. One display points the way towards Hall 1, the other towards Hall 9, providing ideal platforms for impactful digital advertising messages in the entrance area.Benefits:Very high visibility immediately after entering the exhibition centreTargeted communication with visitors on their way to Hall 1 or Hall 9Modern, digital presentation for attention-grabbing brand messagesBooking details:Availability: Each display bookable once (Hall 1 / Hall 9)Placement: NCC Mitte, after the turnstilesDisplay format (W x H): 2.40 x 1.40 mMaterial deadline: 1.12.2025Note: No sound or 3D output possibleTechnical requirements:Design and dimensions according to the specifications in the product data sheet.