Marketing & Media Shop of Spielwarenmesse

Presenting additional products and showcasing variety – beyond the media package, further product entries can be individually booked. With texts, images and videos, products are displayed on Spielwarenmesse Digital and in the app, ensuring they are presented in the best possible way.Benefits:Presentation of any number of products with individual content Visibility on Spielwarenmesse Digital and in the appImproved discoverability and targeted product marketing for visitors

Being found by the right trade visitors: With additional product categories, the company profile can be presented even more broadly in the exhibitor directory beyond the media package. Each additional category ensures that products and offers appear under further search terms on www.spielwarenmesse.de, Spielwarenmesse Digital and in the app.Benefits:Expanded visibility in additional product categoriesDiscoverable by specifically interested trade visitorsPresence across all channels: website, digital platform and app

With press boxes in the Press Centre and digitally on the Spielwarenmesse Digital platform, media professionals have quick and easy access to information about innovations, products and companies. The combination of physical presence on site and digital availability ensures optimal visibility and facilitates contact with journalists and content creators from around the world.Benefits:Direct access for international media representatives and content creatorsPresence in the Press Centre of the Spielwarenmesse and digitally on Spielwarenmesse DigitalEasy provision of press information and product newsBooking details:Format: Physical box (W 26 cm x H 32 cm x D 12 cm); Digital press box in the company profileDrop-off at the Press Centre, NCC Ost, Level 1Drop-off times: Before the fair: Monday, 1 February 2027, 10:00–16:00 // During the fair: 2 - 6 February 2027, daily 8:45–17:30Notes:Digital press releases can be uploaded via the Content Manager in the company profile after booking.A QR code linking to the digital press box will be provided in the Press Centre.A template for designing your press materials can be found here.

Showcasing multiple brands and increasing reach – each additional brand entry appears with its own text and logo across all key channels: in the exhibitor directory on www.spielwarenmesse.de, on the Spielwarenmesse Digital platform, and in the Spielwarenmesse app. This ensures brands are optimally visible and easy to find. Benefits:Individual presentation of additional brands with text and logoVisibility across all key channels: website, digital platform and appImproved discoverability and targeted approach to potential customers

Attract and connect with talent: Job advertisements on Spielwarenmesse Digital appear with description, image and direct contact details. This makes the company visible as an employer and reaches suitable applicants from the industry Benefits:Publish vacancies with all relevant informationVisible to trade visitors and industry professionals on Spielwarenmesse DigitalDirect contact option for applicants via provided details

An attention-grabbing video in the header area brings the company profile on Spielwarenmesse Digital to life. Visitors gain a quick, emotional insight into the brand, products or trade fair topics via the play button – right from their first profile visit.Benefits:Direct communication and emotional presentation within the company profileContemporary display for increased attention and interactionEasy activation of the video via play button in the header banner Specifications:Resolution: 16:9 (640 x 360 px)File format: .mp4Maximum file size: 50 MB

The eye-catcher on Spielwarenmesse Digital: The Billboard Banner at the very top of "Exhibitors & Products" immediately draws attention to the company and links directly to the profile – responsive and optimally visible on every device.Benefits:Prime banner position for maximum visibility among all visitorsDirect link to the company profile  Responsive design for optimal display on all devices Specifications:Resolution: 2560 x 320 pxFile format: pngLimited to 2 bookings.

Targeted visibility for all those seeking information about the trade fair programme on Spielwarenmesse Digital: The Billboard Banner at the top of the "Programme" page draws attention to the company and links directly to the profile. The advertising space is responsive and is optimally displayed on every device.Benefits:Exclusive banner position for all visitors accessing the trade fair programmeDirect link to the company profile for quick accessResponsive design for optimal display on every deviceSpecifications:Resolution: 2560 x 320 pxFile format: pngLimited to 2 bookings.

Ensure maximum visibility for campaigns and offers: The Billboard Banner on the "Voucher" page attracts attention and links directly to the company profile – responsive and highly impactful.Benefits: Prominent banner position on the "Voucher" page for maximum attention Direct link to the digital company profile  Responsive design for optimal display on all devices Specifications:Resolution: 2560 x 320 pxFile format: pngLimited to 2 bookings.

Showcasing multiple brands and increasing reach – each additional brand entry appears with its own text and logo across all key channels: in the exhibitor directory on www.spielwarenmesse.de, on the Spielwarenmesse Digital platform, and in the Spielwarenmesse app. This ensures brands are optimally visible and easy to find. Benefits:Individual presentation of additional brands with text and logoVisibility across all key channels: website, digital platform and appImproved discoverability and targeted approach to potential customers

Stand out in the "Exhibitors A–Z" menu of the app: The Button Banner above the tab bar ensures the company is present every time the exhibitor list is opened. This prominent placement makes it easy to guide potential customers directly to the company profile.Benefits:Eye-catching banner placement in the "Exhibitors A–Z" section of the appDirect link to the digital company profileVisibility among all visitors using the exhibitor list in the appSpecifications:Resolution: 1440 x 225 pxFile format: pngLimited to 3 bookings.

Gain targeted attention in the "Favourites" menu of the app: The Button Banner above the tab bar places the company exactly where the most interested visitors are. This prominent position ensures high visibility and guides potential customers directly to the digital company profile.Benefits:Eye-catching banner placement in the "Favourites" section of the appDirect link to the digital company profileVisibility among all visitors using the favourites feature in the appSpecifications:Resolution: 1440 x 225 px File format: pngLimited to 3 bookings.

Be present exactly where visitors search for events and highlights in the "Programme" menu of the app: The Button Banner above the tab bar draws targeted attention to the company and guides interested users directly to the digital company profile. This ensures maximum visibility.Benefits:Eye-catching banner placement in the "Programme" section of the appDirect link to the digital company profileVisibility among all visitors using the programme feature in the appSpecifications:Resolution: 1440 x 225 pxFile format: pngLimited to 3 bookings.

Sometimes a banner can’t provide all important information. That’s why you also have the option to publish editorial content in our Spirit of Play online magazine. This is positioned prominently on the Spielwarenmesse® website and read by the international toy industry.   Specifications: 1 Header picture, 1440 x 630 px up to 3 images possible dimensions: 800 x 800px, 800 x 533px or 800 x 450px 500 words 2 languages: DE / EN

Directly reaching the target audience and putting products or news in the spotlight: An editorial feature in the visitor newsletter attracts attention in the inbox and offers the opportunity to inform and inspire customers in a targeted way.Benefits:Targeted communication in the official visitor newsletterOpportunity to present products or company newsDirect link for increased traffic and interactionSpecifications:1 header image: 1440 x 630 pxUp to 3 images: possible sizes: 800 x 800 px, 800 x 533 px or 800 x 450 pxText: up to 500 wordsLanguage: bilingual german/english

The advertising cube in the outdoor area of the exhibition grounds attracts visitors’ attention with its unique shape and placement. The advertising surfaces on all sides offer versatile opportunities to present brand messages in a highly impactful way and leave a lasting impression.Benefits:Striking design ensures high attentionMulti-sided advertising space for flexible design optionsProminent presence in the outdoor area of the exhibition groundsBooking details:Availability: Limited quota, individual choice of locationPlacement: Various locations possible – see markings on the site planVisible format (W x H): 1,000 x 1,000 mm per sidePrint deadline: 1.12.2026Note: In cases of force majeure (e.g. storm), dismantling may be required for safety reasons.Technical requirements:Design and dimensions according to the specifications in the product data sheet.

The digital advertising panels at the underground bridge draw visitors’ attention to your message even before they enter the exhibition grounds. Positioned right at the arrival point, it offers an ideal opportunity to target trade fair guests and highlight your company or stand.Benefits:Early targeting of visitors directly at the underground exitDigital presentation for flexible and eye-catching advertising messagesIdeal opportunity to spark interest before entering the fairBooking details:Availability: Bookable twicePlacement: Underground bridge in front of the exhibition groundsVisible format (W x H): 5,280 x 540 mmPrint deadline: 1.12.2026Note: No sound or 3D output possibleTechnical requirements:Design and dimensions according to the specifications in the product data sheet.

Advertising displays along the route from the car park to the entrance areas ensure that your company message catches visitors’ attention even before they enter the fair. Targeted placement along the main walkways highlights your presence to trade visitors and creates awareness right from the start.Benefits:Early visibility for all visitors on their way to the entrancesProminent placement along the main routes from the car park to the exhibition groundsEffective communication even before entering the fairBooking details:Availability: Limited quotaPlacement: See markings in site planVisible format (W x H): 1,170 x 1,800 mmPrint deadline: 1.12.2026Technical requirements:Design and dimensions according to the specifications in the product data sheet.

The advertising tower is a striking eye-catcher that draws visitors’ attention. Whether positioned in front of the Central Entrance (NCC Mitte) or centrally in the exhibition park, the large four-sided advertising space ensures a strong presence and remains memorable from many different angles.Benefits:Eye-catching placement in front of NCC Mitte or in the exhibition parkFour-sided advertising space for maximum visibility from all directionsLarge-format display for strong brand presence outdoorsBooking details:Availability: Limited quota Placement: Outdoor area in front of NCC Mitte or in the exhibition park Visible format (W x H): 2,800 x 4,800 mm per side Print deadline: 1.12.2026Note: In cases of force majeure (e.g. storm), dismantling may be required for safety reasons. Technical requirements: Design and dimensions according to the specifications in the product data sheet.

A Citylight showcase at the bus stop directly adjacent to the exhibition grounds places your advertising message in a highly visible location. The illuminated showcase ensures your brand catches the eye of both arriving and departing visitors, leaving a professional first impression.Benefits:Eye-catching advertising space in the arrival areaVisibility among trade fair guests using public transportIlluminated format for optimum perception – even in darknessBooking details:Availability: Bookable three timesPlacement: Car park East (see marking on the site plan)Visible format (W x H): 1,175 x 1,725 mm (double-sided)Print deadline: 1.12.2026Technical requirements:Design and dimensions according to the specifications in the product data sheet.

With the double-sided printed Express route ceiling panels, you can position your advertising message prominently in the direct line of sight of visitors. Suspended between the official visitor signage in express route 1 or 9, these panels reach all trade fair guests who use these highly frequented connecting routes. This ensures that your brand presence becomes an integral part of the trade fair experience and remains memorable in the long term.Benefits: High visibility on heavily frequented connecting routesWide reach among trade fair visitorsStriking placement directly in the line of sight Booking details:Availability: 4 panels per express route (only bookable as a set of 4)Placement: express route 1 or express route 9Visible format (W x H): 2,400 x 600 mm (double-sided)Print deadline: 1.12.2026 Technical requirements: Design and dimensions according to the specifications in the product data sheet.

Individually designed floor stickers in the shape of footprints draw attention specifically to your chosen area. These eye-catching markings along the walkways provide an original way to guide visitors, spark curiosity, and highlight your presence in a friendly manner – for effective visitor guidance right at the heart of the trade fair activity.   Benefits: Targeted guidance of visitor flows to your standStriking floor advertising along the main walkwaysCustom design tailored to your brand communication Booking details: Availability: Bookable in quantity packages (up to 50 / 51–100 / 101–150 / 151–250 pieces)Placement: In the halls (see markings on the site plan)Visible format (W x H): 400 mm x 160 mmPrint deadline: 1.12.2026 Technical requirements: Design and dimensions according to the specifications in the product data sheet.

GallerieBanner on the balustrades of the upper floors in the entrance areas East and West accompany visitors at key junctions of the exhibition grounds. These advertising spaces ensure presence on several levels and offer ideal conditions for concise brand messages.Benefits: Presence at key junctions of the exhibition grounds Efficient advertising space for concise messages Extended contact time thanks to placement on gallery balustrades Booking details: Availability: Only bookable once per location Placement: NCC Ost or NCC West Visible format (W x H): 4,000 x 1,000 mm Print deadline: 1.12.2026Technical requirements: Design and dimensions according to the specifications in the product data sheet.

The GigaBanner positioned just beyond the turnstiles in NCC Mitte draws everyone’s attention. With its large-scale presentation, it makes your brand a true eye-catcher for every visitor and ensures a powerful presence in the central entrance area of the fair.Benefits: Unmissable placement in the central entrance area of NCC Mitte Exclusive advertising space with maximum attention Plenty of room for creative and brand-focused design Booking details: Availability: Only bookable once Placement: NCC Mitte Visible format (W x H): 35,000 x 8,000 mm Print deadline: 1.12.2026Technical requirements: Design and dimensions according to the specifications in the product data sheet.

The large GigaFrame at the Central Entrance (NCC Mitte) presents your advertising message impressively in the outdoor area of the exhibition grounds. Its exceptionally large format draws the attention of trade visitors to your brand as soon as they arrive, creating a powerful first impression.Benefits:Striking placement directly at the central Entrance NCC MitteExtra-large advertising space for maximum attentionOutdoor solution for strong presence among arriving trade fair guestsBooking details:Availability: Only bookable oncePlacement: Outdoor area, NCC MitteVisible format (W x H): 11,800 x 7,800 mmPrint deadline: 1.12.2026Technical requirements:Design and dimensions according to the specifications in the product data sheet.

Increase reach and attract new customers with a dedicated Facebook post on the official Spielwarenmesse page. The company benefits from a large community and is presented directly in a relevant environment – image or video included.Benefits:High-reach post on the Spielwarenmesse Facebook pageAddressing a large, industry-specific communityPresentation with image or video and bilingual textSpecifications:Format: 1 image (1080 x 1080 px) or video (1920 x 1080 px, up to 55 seconds)Text: up to 200 charactersLanguage: bilingual german/english

Address the target audience and sustainably increase reach with an Instagram post on the official Spielwarenmesse channel. The company is presented in a popular social media environment and has the opportunity to gain new followers and potential customers. Benefits:High-reach post on the Spielwarenmesse Instagram channelAddressing an active and interested communityPresentation with image or video, text and relevant hashtagsSpecifications:Format: 1 image (1080 x 1080 px or 1080 x 1350 px) or video (up to 55 seconds)Text: up to 200 characters & 3–5 hashtagsLanguage: bilingual german/english

Put the trade fair presence in the spotlight and generate targeted attention with an Instagram Story on the official Spielwarenmesse channel. Stories are produced by the company and published via the Spielwarenmesse account – including a direct link to the company website via story sticker.Benefits:Prominent placement as a story on the Spielwarenmesse Instagram channelDirect forwarding to the company website via story stickerUp to three stories with images or videos for maximum attentionSpecifications:Format: Up to three stories, images or videos (1080 x 1920 px), max. 15 seconds per storyLanguage: bilingual german/english

Reach trade visitors, industry contacts and decision-makers with a LinkedIn post on the official Spielwarenmesse page. The company is presented in a professional environment and benefits from high visibility among a relevant target group.Benefits:High-reach post on the Spielwarenmesse LinkedIn pageAddressing a professionally interested community and potential business partnersPresentation with image or video and bilingual textSpecifications:Format: 1 image (1080 x 1080 px) or video (1920 x 1080 px, up to 55 seconds)Text: up to 200 charactersLanguage: bilingual german/english

Directly reaching the target audience and putting products or news in the spotlight: An editorial feature in the visitor newsletter attracts attention in the inbox and offers the opportunity to inform and inspire customers in a targeted way.Benefits:Targeted communication in the official visitor newsletterOpportunity to present products or company newsDirect link for increased traffic and interactionSpecifications:1 header image: 1440 x 630 pxUp to 3 images: possible sizes: 800 x 800 px, 800 x 533 px or 800 x 450 pxText: up to 500 wordsLanguage: bilingual german/english

A story at the centre of the industry: An editorial feature in the online magazine "Spirit of Play" brings products, innovations or exciting insights directly to an international professional readership – prominently placed and with plenty of space for compelling content.Benefits:In-depth presentation of topics, products or trends in the industry magazineVisibility among an international professional audienceProminent placement on the Spielwarenmesse websiteSpecifications:1 header image: 1440 x 630 pxUp to 3 images: 800 x 800 px, 800 x 533 px, 800 x 450 px Text: up to 500 words Language: bilingual german/english