Welcome to the shop of Spielwarenmesse Digital
You would like to publish more than the product entries included in your media package? Book additional product entries individually. Each product can be presented with texts, images and videos and appears on Spielwarenmesse® Digital and in the Spielwarenmesse® App.
Would you like your company to be listed in further product categories in addition to those included in the media package? You can book additional product categories here. Your company profile will then be listed under these in the exhibitor directory on www.spielwarenmesse.de, on the Spielwarenmesse Digital platform and in the Spielwarenmesse app. This will ensure that you and your products are found by the right trade visitors. The booking of a product category entitles to the entry of one further category.
Press release Press Center + online
The press boxes in the Press Center are a popular go-to for journalists at the trade fair looking to find out more about the innovations, products and exhibiting companies. Offer journalists easy and quick access to information about your attendance at the trade fair and your innovations. You can also publish your press release on the Spielwarenmesse® Digital platform in the Exhibitors & Products area and in your company profile.
Would you like to publish further brand entries in addition to those included in your media package? You can book additional brand entries. Each brand can be presented with text and a logo and will appear in the exhibitor directory on www.spielwarenmesse.de, on the Spielwarenmesse Digital platform and in the Spielwarenmesse app.
Presentation live on stage + online - 15 min.
Use the stage of the Toy Business Forum in Hall 3A for your 15-minute presentation as part of the Live on Stage format. Your presentation will also be streamed live via the Spielwarenmesse Digital platform and Spielwarenmesse app. A recording will be available on-demand to all participants afterwards. Note: Booking this service does not entitle you to participate in Live on Stage. Spielwarenmesse eG decides on the admission and rejection of the presentations within the Toy Business Forum after the presentation contents have been submitted. The service will only be invoiced in the case of admission. The call for submission of presentation content is made by Spielwarenmesse eG.
Offer trade visitors a voucher for a particular activity related to your trade fair participation, such as trade fair discounts or goodies! Vouchers are displayed under a dedicated navigation item on the Spielwarenmesse® Digital platform and on the app. Your vouchers can also be viewed in your digital company profile and can link to an external website.Specifications: Background image: 1280 x 720 px; file format: pngTitle: 200 charactersDescription: 300 characters1 link (company profile or external link)2 languages: DE/EN
Push notification in the app
Reach Spielwarenmesse visitors directly on site at the exhibition grounds by means of a push notification in the Spielwarenmesse app. This will ensure that your company gets noticed at precisely the right time. The exclusive promotional format is limited to two messages per day of the trade fair. Specifications: 1 push notification on the desired date with 100 characters and a link to your digital company profile
Billboard banner "Exhibitors & Products"
Take advantage of the absolute eye-catcher: a billboard banner. This banner will be displayed at the very top of the Exhibitors & Products page on the Spielwarenmesse Digital platform and will link to your digital company profile. The banner is responsive, which means it will change in size according to the screen/window size.Specifications: 2560 x 320 pxfile format: png
Selfie camera background in the app
With a well-made selfie background in the Spielwarenmesse® app, your advertising will make it directly into the feeds of trade fair visitors. How does it work? Users of the selfie camera will post their photos in their own social media feeds, thereby voluntarily increasing the reach of your advertising for free. Specifications: The camera cut-out needs to be transparent in the image file. Device/OS: iOS + Android Dimensions: 1441 x 1441pxFormat: PNG or JPEG
Live Stream Ad Break
You have a short product or company video and want to present it to the biggest possible audience on Spielwarenmesse Digital? The Live Stream Ad Break offers you the maximum reach and draws attention to you. Note: The Live Stream Ad Break will only be broadcast in the Live Stream on Spielwarenmesse Digital and in the Spielwarenmesse App.Duration: 30 - 45 seconds
Social Media & Content
Is your target group on Facebook a lot? Then take advantage of our reach and connect with more customers through a Facebook post on the Spielwarenmesse page! We reserve the right to choose the type and time of posting. Specifications: 1 image or video; 200 characters; 2 languages: DE/EN
Instagram posts have a long lifespan and are a good way for companies to interact with customers and generate reach. With a post on the Spielwaremesse® Instagram page, you can reach your perfect target group and generate new followers for your accounts. We reserve the right to choose the type and time of posting. Specifications: 1 image or video; 200 characters of text; 5–10 hashtags
Draw attention to your trade fair participation. Instagram is increasingly becoming a video platform. That's why the story function is particularly important. The stories are pre-produced by you and posted from the Spielwarenmesse Instagram account. The story stickers give you the opportunity to forward our community directly to your website. We reserve the right to choose the type and time of the story.Specifications: Up to 3 Stories; Images or videos ; 15 sec. per Story
LinkedIn is now an essential part of the social media world. With a post on the Spielwarenmesse® LinkedIn page, you can be sure you’re reaching the right target group. We reserve the right to choose the type and time of posting. Specifications: 1 image, 800 x 800px200 characters2 languages: DE/EN
Editorial article in the newsletter
Articles specific to your target group are most likely to reach your (new) customers in our monthly visitor newsletter. Take this opportunity to showcase products or convey important information to your customers. Specifications: 1 image of 600 x 300 pxFile format: gif, png, jpgFile size: < 1MB200 characters of text1 link2 languages: DE/EN
Editorial article in Spirit of Play magazine
Sometimes a banner can’t provide all important information. That’s why you also have the option to publish editorial content in our Spirit of Play online magazine. This is positioned prominently on the Spielwarenmesse website and read by the international toy industry. Specifications: 500 words; 2 languages: DE/EN; up to 3 imagesNote: Choose your desired month from the variants listed above.