Press & Print
A print logo on the official hall plan, which is displayed at the entrances to each hall, makes your stand immediately visible to visitors. This cost-effective measure makes orientation easier and ensures that your location stands out as soon as visitors look at the plan.Benefits:Immediate visibility of your stand on the hall planCost-effective way to guide visitors directly to your locationIncreased chance of being discovered by spontaneous walk-in visitorsBooking details:Placement: Hall plan at the hall entrances, stand logoPrint deadline: 1.12.2025
An advertisement in the What's New Guide places innovative products and brands directly in the trend compass of the Spielwarenmesse. The guide is published in a small print run at the fair and is also available digitally to all participants – ideal for presenting new products in a targeted and attention-grabbing way.Benefits:Presence in the official trend guide of SpielwarenmesseVisibility among trade fair visitors on site and digitally for all participantsTargeted communication with trade professionals and trend enthusiastsBooking details:Availability: 4 placements availablePlacement: What's New Guide, 1/2 inside pageFormat (W x H): 125 x 92 mm, 4C, 300 dpi, without bleed and linesPrint deadline: 28.11.2025
A costumed walking act at the start of PressDay puts your brand or product in the spotlight precisely when media and trade visitors’ attention is at its highest. On Tuesday, 27 January 2026, PressDay will begin at 8:50 am with a photo opportunity for media professionals and content creators in the Toy Business Forum in Hall 3A. Accompanied by atmospheric music, the walking acts will gather together with the Executive Board of Spielwarenmesse eG on the main stage for a group photo – an ideal moment for maximum visibility and media presence. Benefits: Striking presence at the start of PressDay for maximum attentionIdeal opportunity to address media representatives and trade visitors directlyEmotional and appealing brand appearance through lively presentation Booking details: Bookable free of chargeParticipation on Press Day (27.01.2025)Registration deadline: 01.12.2025
With press boxes in the Press Centre and digitally on the Spielwarenmesse Digital platform, media professionals have quick and easy access to information about innovations, products and companies. The combination of physical presence on site and digital availability ensures optimal visibility and facilitates contact with journalists and content creators from around the world.Benefits:Direct access for international media representatives and content creatorsPresence in the Press Centre of the Spielwarenmesse and digitally on Spielwarenmesse DigitalEasy provision of press information and product newsBooking details:Format: Physical box (W 26 cm x H 32 cm x D 12 cm); Digital press box in the company profileDrop-off at the Press Centre, NCC Ost, Level 1Drop-off times: Before the fair: Monday, 26 January 2026, 10:00–16:00 // During the fair: 27–31 January 2026, daily 8:45–17:30Notes:Digital press releases can be uploaded via the Content Manager in the company profile after booking.A QR code linking to the digital press box will be provided in the Press Centre.A template for designing your press materials can be found here.