Specials by Spielwarenmesse
Spotlighting innovations, trends and special topics: the Specials by Spielwarenmesse provide complimentary additional placements for selected products or access to exclusive formats. This makes it possible to present new developments at key hotspots, position the company as a trendsetter and inspire new audiences. Explore the Specials now and elevate your trade fair presence!
⚠️ Application deadline for most Specials: 23 November 2026
ToyTrends 2027
Stage for trend products
Showcase your products within the current trend themes on the ToyTrends area and benefit from complimentary secondary placement with comprehensive PR and marketing support from Spielwarenmesse.
ToyAward
The industry’s seal of quality
The most compelling trade fair innovations are honored in six categories. As a finalist or winner, you receive a additional presentation free of charge in Hall 3A and may use the logo for your marketing activities.
Toys for Kidults
Experience zone for adults
Interactive experience zone for Collectibles, Creative Fantasy and Tabletop Games. Reach the growing target group of adult toy fans with a complimentary presentation at Entrance Mitte.
Sports, Leisure, Outdoor
Activity area with test track
Over 400 m² enable test drives and product demos that bring your outdoor toys to life. Complimentary secondary placement and professional on-site support.
New Product Gallery
The innovation hotspot
Over 400 m² for your trade fair innovations – with professional display case presentation and additional visibility on Spielwarenmesse Digital.
Sustainable Collection
Showcasing sustainability
Highlight your sustainable products! Your toys are visible at your stand and online – as a sustainability highlight of the trade fair
New Product - showcase small - dimension - 40 x 40 x 40 cm (WxHxD)
New Product - showcase medium- dimension - 40 x 40 x 40 cm (WxHxD)Additional details:Please specify the product name in the shopping basket when placing your order.If you need a power supply (single socket) for the showcase, please order the item "power supply" additionally.The conditions of participation are accepted upon booking. Note on the Sustainable Collection: If you would like your product to be highlighted as a sustainable highlight, register it for the Sustainable Collection. If selected, it will receive a special marking in the New Product Gallery. Important: It must be the exact same product (no variants or different versions).
Exhibitors on stage + online - 15 min.
Showcase expertise with “Exhibitors on Stage”: The Toy Business Forum in Hall 3A offers a 15-minute presentation slot to showcase innovations, trends or company expertise live to a professional audience – on site and via livestream on Spielwarenmesse Digital and in the app. The recording is then available on demand to all participants. Benefits: 15-minute stage appearance in the Toy Business Forum, Hall 3A Live broadcast of the presentation on Spielwarenmesse Digital and in the app On-demand availability of the recording for maximum reach and sustainability Registration deadline: 15.11.2026Note: Booking this service does not entitle you to participate in "Exhibitors on Stage". Spielwarenmesse eG decides on the admission and rejection of the presentations within the Toy Business Forum after the presentation contents have been submitted. The service will only be invoiced in the case of admission. The call for submission of presentation content is made by Spielwarenmesse eG.
New Product - showcase large - dimension - 100 x 100 x 100 cm (WxHxD)
New Product - showcase medium- dimension - 100 x 100 x 100 cm (WxHxD)Additional details:Please specify the product name in the shopping basket when placing your order.If you need a power supply (single socket) for the showcase, please order the item "power supply" additionally.The conditions of participation are accepted upon booking. Note on the Sustainable Collection: If you would like your product to be highlighted as a sustainable highlight, register it for the Sustainable Collection. If selected, it will receive a special marking in the New Product Gallery. Important: It must be the exact same product (no variants or different versions).
New Product - showcase medium- dimension - 60 x 60 x 60 cm (WxHxD)
New Product - showcase medium- dimension - 60 x 60 x 60 cm (WxHxD)Additional details:Please specify the product name in the shopping basket when placing your order.If you need a power supply (single socket) for the showcase, please order the item "power supply" additionally.The conditions of participation are accepted upon booking. Note on the Sustainable Collection: If you would like your product to be highlighted as a sustainable highlight, register it for the Sustainable Collection. If selected, it will receive a special marking in the New Product Gallery. Important: It must be the exact same product (no variants or different versions).
