ToyTrends 2027
Put your trend product in the spotlight!
Are you
looking for an extraordinary opportunity to gain even more attention for your products?
Then showcase your trend products at the ToyTrends 2027 "Beyond Limits"
and "License to Play" at the most central location of the fair
– at Entrance Mitte. Here you have the unique chance to perfectly present your
products.
Your advantages at a glance:
- Prominent, free secondary placement of your products in the Special ‘ToyTrends’ in entrance Mitte
- Inclusion of the ToyTrends in numerous PR and marketing measures for Spielwarenmesse 2027
- Specific online marketing at www.spielwarenmesse.com and in the social media of Spielwarenmesse
- Trained specialists assigned to the area
- Trend presentations from experts in the Toy Business Forum
The Trends 2027
Beyond Limits
Play is more than just a pastime – it can heal, support and strengthen. As a therapeutic tool, it activates motor skills, improves concentration and memory, and fosters emotional connection. Special life situations know no age: from children with motor challenges to adults in rehab or people living with dementia or Parkinson’s.
Different stories, one shared thread: the joy of every small step forward. Beyond Limits creates moments of inclusion, promotes independence and helps people realize their potential, regardless of age or diagnosis.
- Toys and products for rehabilitation, developmental support and the maintenance of existing abilities
- Sensory toys for people experiencing progressive loss of cognitive or motor functions
- Products designed for people with disabilities
- Products for people with neurological or chronic conditions that affect daily life
- Items whose texture, size and simplicity make them particularly suitable for these needs
- Products that reduce loneliness and foster emotional closeness
License to Play
Ideas for new toy worlds now come as much from the internet as from film and TV. A single viral moment – a GIF, a clip or a streaming hit—can turn into a whole product range within months. At the same time, global license brands like Pokémon, Star Wars or Bluey reach children across series, games and social media.
Whether it's a viral GIF or a global film franchise, with License to Play, licenses are living worlds that grow across all channels and engage children wherever they are.
License to Play is the trend for products that thrive on strong brands, viral culture and cross‑platform play universes:
- Products born from viral moments, memes and community fandom on social media
- Toys based on established licenses from series, games and films
- Toy lines driven by TikTok and YouTube trends
- Licensed products from Asian fandoms such as anime or K‑pop with global appeal
- Toys that remain relevant through sustained fandom engagement
Application process:
