ToyAward at Spielwarenmesse – make your products winners!
As the official innovation award of Spielwarenmesse, the ToyAward honors outstanding new products every year. Winning the award increases your product's visibility, builds trust with retailers and the media, and can help drive your business success. By entering the ToyAward, you give your product the opportunity to gain additional exposure – at Spielwarenmesse and across the international toy industry.
Each year, the most outstanding innovations are honored in the following six categories:
- Baby & Infant (ages 0–3)
- PreSchool (ages 3–6)
- SchoolKids (ages 6–10)
- Teenager & Adults (ages 10 and up)
- Startup (companies less than 5 years old)
- Sustainability (sustainable products or concepts)
Your advantages at a glance:
- Greater visibility for your new product among international trade visitors, buyers, and media representatives.
- A recognized seal of quality that you can leverage in your marketing and communications.
- A complimentary product display at the ToyAward stand in Hall 3A for even greater visibility during the trade fair.
- International media exposure and additional visibility for your company.
- Exclusive marketing activities for ToyAward winners and finalists.
- A high-profile award ceremony at the Toy Business Forum, providing a prominent stage for your product.
Application process:
1. Registration of your product(s) by 23.11.2026
2. Review and selection of products by the ToyAward Jury
3. Notification of acceptance or rejection by Spielwarenmesse eG until 1.12.2026
4. Shipment of your product(s) by 23.12.2026
Your contact:
Spielwarenmesse eG
Nicole Rußler
Phone: +49 911 99813-41
E-Mail: n.russler@spielwarenmesse.com