The ToyAward at Spielwarenmesse
As the official innovation award of Spielwarenmesse, the ToyAward honors outstanding new products every year. Winning the award increases your product's visibility, builds trust with retailers and the media, and can help drive your business success.
By entering the ToyAward, you give your product the opportunity to gain additional exposure—at Spielwarenmesse and across the international toy industry.
Each
year, the most outstanding innovations are honored in the following six
categories:
- Baby & Infant (ages 0–3)
- PreSchool (ages 3–6)
- SchoolKids (ages 6–10)
- Teenager & Adults (ages 10 and up)
- Startup (companies less than 5 years old)
- Sustainability (sustainable products or concepts)
Your advantages at a glance:
- Greater visibility for your new product among international trade visitors, buyers, and media representatives.
- A recognized seal of quality that you can leverage in your marketing and communications.
- A complimentary product display at the ToyAward stand in Hall 3A for even greater visibility during the trade fair.
- International media exposure and additional visibility for your company.
- Exclusive marketing activities for ToyAward winners and finalists.
- A high-profile award ceremony at the Toy Business Forum, providing a prominent stage for your product.
Take this
opportunity to submit your entry and showcase your new product to an
international audience of industry professionals—making it one of the
highlights of Spielwarenmesse.
Application process:
