Fair Guide advertisement
An advertisement in the Fair Guide places your message directly in the official hall plan, which is distributed to visitors upon entry to the exhibition grounds. With a print run of around 25,000 copies, the advert reaches a broad target group and ensures lasting presence throughout the entire duration of the fair.Benefits:Wide reach through distribution to trade fair visitorsProminent placement in the official printed hall planLasting visibility throughout the entire trade fair visitBooking details:Availability: Only bookable oncePlacement: Cover page 3Format (W x H): 105 x 148 mmPrint run: approx. 25,000 copiesPrint deadline: 28.11.2025
1/1 Advertisement U2 - What's new Guide
A full-page advertisement on the inside front cover (U2) of the What's New Guide ensures your message is placed in an especially prominent position. The trend compass of the Spielwarenmesse is published in a small print run and is also available digitally to all participants – making it the ideal way to present innovations and brands in an eye-catching way right at the start of the guide. Benefits: Eye-catching placement on the inside front coverPresence among trade fair visitors on site and digitally for all participantsIdeal stage for innovative products and brands in the trend guide Booking details: Availability: Only bookable oncePlacement: What's New Guide, 1/1 U2Format (W x H): 125 x 190 mm, 4C, 300 dpi, without bleed and linesPrint deadline: 28.11.2025
1/1 Advertisement U3 - What's new Guide
A full-page advertisement on the inside back cover (U3) of the What's New Guide ensures your message is placed in an especially prominent position. The trend compass of the Spielwarenmesse is published in a small print run and is also available digitally to all participants – making it the ideal way to present innovations and brands in an eye-catching way right at the end of the guide. Benefits: Eye-catching placement on the inside back coverPresence among trade fair visitors on site and digitally for all participantsIdeal stage for innovative products and brands in the trend guide Booking details: Availability: Only bookable oncePlacement: What's New Guide, 1/1 U3Format (W x H): 125 x 190 mm, 4C, 300 dpi, without bleed and linesPrint deadline: 28.11.2025
1/1 Advertisement U4 - What's new Guide
An advertisement on the back cover (U4) of the What's New Guide secures one of the most attention-grabbing positions in the official trend compass of the Spielwarenmesse. The combination of a printed edition at the fair and digital distribution to all participants ensures that your advertising message is optimally perceived both on site and online. Benefits: Maximum visibility on the highly regarded back cover of the guidePresence among trade fair visitors on site and digitally for all participantsIdeal placement for innovative products and brands in a trend-focused environment Booking details: Availability: Only bookable oncePlacement: What's New Guide, back cover (U4)Format (W x H): 145 x 210 mm, 4C, 300 dpi, with 3 mm bleedPrint deadline: 28.11.2025
1/2 Advertisement - What's new Guide
An advertisement in the What's New Guide places innovative products and brands directly in the trend compass of the Spielwarenmesse. The guide is published in a small print run at the fair and is also available digitally to all participants – ideal for presenting new products in a targeted and attention-grabbing way.Benefits:Presence in the official trend guide of SpielwarenmesseVisibility among trade fair visitors on site and digitally for all participantsTargeted communication with trade professionals and trend enthusiastsBooking details:Availability: 4 placements availablePlacement: What's New Guide, 1/2 inside pageFormat (W x H): 125 x 92 mm, 4C, 300 dpi, without bleed and linesPrint deadline: 28.11.2025
Logo in the stand on the hall plan (print)
A print logo on the official hall plan, which is displayed at the entrances to each hall, makes your stand immediately visible to visitors. This cost-effective measure makes orientation easier and ensures that your location stands out as soon as visitors look at the plan.Benefits:Immediate visibility of your stand on the hall planCost-effective way to guide visitors directly to your locationIncreased chance of being discovered by spontaneous walk-in visitorsBooking details:Placement: Hall plan at the hall entrances, stand logoPrint deadline: 01.12.2025