Walking Acts
Walking Acts (with costume) only on PressDay
A costumed walking act at the start of PressDay puts your brand or product in the spotlight precisely when media and trade visitors’ attention is at its highest. On Tuesday, 27 January 2026, PressDay will begin at 8:50 am with a photo opportunity for media professionals and content creators in the Toy Business Forum in Hall 3A. Accompanied by atmospheric music, the walking acts will gather together with the Executive Board of Spielwarenmesse eG on the main stage for a group photo – an ideal moment for maximum visibility and media presence. Benefits: Striking presence at the start of PressDay for maximum attentionIdeal opportunity to address media representatives and trade visitors directlyEmotional and appealing brand appearance through lively presentation Booking details: Bookable free of chargeParticipation on Press Day (27.01.2025)Registration deadline: 01.12.2025
Walking Acts (with costume)
A walking act with a costume creates a real eye-catcher on the exhibition grounds. The striking performance attracts visitors’ attention from afar and offers an original way to bring products or brands to life – completely free of charge. Benefits: Maximum attention through striking presence at the trade fairDirect contact and interaction with visitorsOriginal way to make products or brands emotionally tangible Booking details: Bookable free of chargeRegistration deadline: 01.12.2025
Walking Acts (without costume)
Walking acts without costumes – as promoters moving around the exhibition grounds – ensure direct interaction and high attention among visitors. Thanks to their flexible deployment, giveaways, product samples or information can be distributed in a targeted manner, and brand messages can be conveyed personally. Benefits: Direct contact and interaction with trade fair visitorsFlexible areas of deployment across the entire exhibition groundsEffective distribution of giveaways, product samples or information material Booking details: Availability: Subject to availabilityPlacement: Exhibition grounds, flexible deploymentRegistration deadline: 01.12.2025