Press
Presse-Services
Press release Press Center + online
With press boxes in the Press Centre and digitally on the Spielwarenmesse Digital platform, media professionals have quick and easy access to information about innovations, products and companies. The combination of physical presence on site and digital availability ensures optimal visibility and facilitates contact with journalists and content creators from around the world.Benefits:Direct access for international media representatives and content creatorsPresence in the Press Centre of the Spielwarenmesse and digitally on Spielwarenmesse DigitalEasy provision of press information and product newsBooking details:Format: Physical box (W 26 cm x H 32 cm x D 12 cm); Digital press box in the company profileDrop-off at the Press Centre, NCC Ost, Level 1Drop-off times: Before the fair: Monday, 26 January 2026, 10:00–16:00 // During the fair: 27–31 January 2026, daily 8:45–17:30Notes:Digital press releases can be uploaded via the Content Manager in the company profile after booking.A QR code linking to the digital press box will be provided in the Press Centre.A template for designing your press materials can be found here.
1/2 Advertisement - What's new Guide
An advertisement in the What's New Guide places innovative products and brands directly in the trend compass of the Spielwarenmesse. The guide is published in a small print run at the fair and is also available digitally to all participants – ideal for presenting new products in a targeted and attention-grabbing way.Benefits:Presence in the official trend guide of SpielwarenmesseVisibility among trade fair visitors on site and digitally for all participantsTargeted communication with trade professionals and trend enthusiastsBooking details:Availability: 4 placements availablePlacement: What's New Guide, 1/2 inside pageFormat (W x H): 125 x 92 mm, 4C, 300 dpi, without bleed and linesPrint deadline: 28.11.2025
1/1 Advertisement U3 - What's new Guide
A full-page advertisement on the inside back cover (U3) of the What's New Guide ensures your message is placed in an especially prominent position. The trend compass of the Spielwarenmesse is published in a small print run and is also available digitally to all participants – making it the ideal way to present innovations and brands in an eye-catching way right at the end of the guide. Benefits: Eye-catching placement on the inside back coverPresence among trade fair visitors on site and digitally for all participantsIdeal stage for innovative products and brands in the trend guide Booking details: Availability: Only bookable oncePlacement: What's New Guide, 1/1 U3Format (W x H): 125 x 190 mm, 4C, 300 dpi, without bleed and linesPrint deadline: 28.11.2025
1/1 Advertisement U2 - What's new Guide
A full-page advertisement on the inside front cover (U2) of the What's New Guide ensures your message is placed in an especially prominent position. The trend compass of the Spielwarenmesse is published in a small print run and is also available digitally to all participants – making it the ideal way to present innovations and brands in an eye-catching way right at the start of the guide. Benefits: Eye-catching placement on the inside front coverPresence among trade fair visitors on site and digitally for all participantsIdeal stage for innovative products and brands in the trend guide Booking details: Availability: Only bookable oncePlacement: What's New Guide, 1/1 U2Format (W x H): 125 x 190 mm, 4C, 300 dpi, without bleed and linesPrint deadline: 28.11.2025
1/1 Advertisement U4 - What's new Guide
An advertisement on the back cover (U4) of the What's New Guide secures one of the most attention-grabbing positions in the official trend compass of the Spielwarenmesse. The combination of a printed edition at the fair and digital distribution to all participants ensures that your advertising message is optimally perceived both on site and online. Benefits: Maximum visibility on the highly regarded back cover of the guidePresence among trade fair visitors on site and digitally for all participantsIdeal placement for innovative products and brands in a trend-focused environment Booking details: Availability: Only bookable oncePlacement: What's New Guide, back cover (U4)Format (W x H): 145 x 210 mm, 4C, 300 dpi, with 3 mm bleedPrint deadline: 28.11.2025
Walking Acts (with costume) only on PressDay
A costumed walking act at the start of PressDay puts your brand or product in the spotlight precisely when media and trade visitors’ attention is at its highest. On Tuesday, 27 January 2026, PressDay will begin at 8:50 am with a photo opportunity for media professionals and content creators in the Toy Business Forum in Hall 3A. Accompanied by atmospheric music, the walking acts will gather together with the Executive Board of Spielwarenmesse eG on the main stage for a group photo – an ideal moment for maximum visibility and media presence. Benefits: Striking presence at the start of PressDay for maximum attentionIdeal opportunity to address media representatives and trade visitors directlyEmotional and appealing brand appearance through lively presentation Booking details: Bookable free of chargeParticipation on Press Day (27.01.2025)Registration deadline: 01.12.2025
Participation options on PressDay
The PressDay on the first day of the fair offers media professionals and content creators a compact insight into Spielwarenmesse and gives you the opportunity to present your innovations in a targeted manner.
ToyPitch at Toy Business Forum
"The stage is yours!" – Present your selected innovation, brand, or company in a three-minute pitch to media representatives from around the world at the PressDay, from 9:00 to 10:00 am. in the Toy Business Forum, Hall 3A. Afterwards, there will be time for brief press talks or to arrange appointments.
Important details:
- Limited to 15 slots
- One slot per exhibitor
- Application procedure based on degree of innovation
- Selection and order determined by Spielwarenmesse eG
- Participation fee of 100 € in case of acceptance
Further information can be found in our participation conditions.
Application deadline: 28 November 2025
Exclusive ToyPitch in th Shuttle-Bus
Present your innovation in a unique setting: Our exclusive ToyPitch in the shuttle bus will take media professionals and content creators from the Toy Business Forum to NCC Mitte at 10:20 a.m. after the ToyPitch. Use the journey to present your innovation to media representatives from around the world.
Exklusive offer:
- Only one slot available
- Application procedure based on degree of innovation
- Participation fee of 100 € in case of acceptance
Further information can be found in our participation conditions.
Presentations at your stand
Nutze den PressDay für direkte Medienkontakte: Lade Medienschaffende und Content Creators ab 11:30 Uhr zu einem festen Zeitslot (empfohlene Dauer: maximal zehn Minuten) an deinen Messestand ein. Je kreativer und ausgefallener deine Aktionen sind, desto höher ist die Wahrscheinlichkeit für Medienaufmerksamkeit. Wir empfehlen, die Live-Präsentation auf Englisch abzuhalten.
So funktioniert's:
- Wir erstellen ein übersichtliches Programm für Medienschaffende
- Deine Aktion wird mit ersten Details beworben
- Direkter Kontakt zu internationalen Medienvertretern
Fülle bis spätestens 28. November 2025 das PressDay Formular aus. Spätere Einsendungen können nicht mehr berücksichtigt werden.