Press
Presse-Services
Press release Press Center + online
With press boxes in the Press Centre and digitally on the Spielwarenmesse Digital platform, media professionals have quick and easy access to information about innovations, products and companies. The combination of physical presence on site and digital availability ensures optimal visibility and facilitates contact with journalists and content creators from around the world.Benefits:Direct access for international media representatives and content creatorsPresence in the Press Centre of the Spielwarenmesse and digitally on Spielwarenmesse DigitalEasy provision of press information and product newsBooking details:Format: Physical box (W 26 cm x H 32 cm x D 12 cm); Digital press box in the company profileDrop-off at the Press Centre, NCC Ost, Level 1Drop-off times: Before the fair: Monday, 26 January 2026, 10:00–16:00 // During the fair: 27–31 January 2026, daily 8:45–17:30Notes:Digital press releases can be uploaded via the Content Manager in the company profile after booking.A QR code linking to the digital press box will be provided in the Press Centre.A template for designing your press materials can be found here.
Walking Acts (with costume) only on PressDay
A costumed walking act at the start of PressDay puts your brand or product in the spotlight precisely when media and trade visitors’ attention is at its highest. On Tuesday, 27 January 2026, PressDay will begin at 8:50 am with a photo opportunity for media professionals and content creators in the Toy Business Forum in Hall 3A. Accompanied by atmospheric music, the walking acts will gather together with the Executive Board of Spielwarenmesse eG on the main stage for a group photo – an ideal moment for maximum visibility and media presence. Benefits: Striking presence at the start of PressDay for maximum attentionIdeal opportunity to address media representatives and trade visitors directlyEmotional and appealing brand appearance through lively presentation Booking details: Bookable free of chargeParticipation on Press Day (27.01.2025)Registration deadline: 01.12.2025
Participation options on PressDay
The PressDay on the first day of the fair offers media professionals and content creators a compact insight into Spielwarenmesse and gives you the opportunity to present your innovations in a targeted manner.
ToyPitch at Toy Business Forum
"The stage is yours!" – Present your selected innovation, brand, or company in a three-minute pitch to media representatives from around the world at the PressDay, from 9:00 to 10:00 am. in the Toy Business Forum, Hall 3A. Afterwards, there will be time for brief press talks or to arrange appointments.
Important details:
- Limited to 15 slots
- One slot per exhibitor
- Application procedure based on degree of innovation
- Selection and order determined by Spielwarenmesse eG
- Participation fee of 100 € in case of acceptance
Further information can be found in our participation conditions.
Application deadline: 28 November 2025
Exclusive ToyPitch in th Shuttle-Bus
Present your innovation in a unique setting: Our exclusive ToyPitch in the shuttle bus will take media professionals and content creators from the Toy Business Forum to NCC Mitte at 10:20 a.m. after the ToyPitch. Use the journey to present your innovation to media representatives from around the world.
Exklusive offer:
- Only one slot available
- Application procedure based on degree of innovation
- Participation fee of 100 € in case of acceptance
Further information can be found in our participation conditions.
Presentations at your stand
Use PressDay for direct media contacts: Invite media professionals and content creators from 11:30 am to a fixed time slot (recommended duration: maximum of ten minutes) at your exhibition stand. The more creative and unusual your activities are, the higher the probability of media attention. We recommend holding the live presentation in English.
How it works:
- We create a clear program for media professionals
- Your activity will be promoted with initial details
- Direct contact with international media representatives
Complete the PressDay form by November 28, 2025 at the latest. Later submissions cannot be considered.