PressDay
Presentations
at the booths on PressDay
Take advantage of the PressDay and invite media representatives and content creators directly to your stand. From 11:30 am you have the opportunity to present your innovations in person in a fixed time slot (recommended duration maximum ten minutes). The more unusual and creative your activities are, the more likely it is that journalists and content creators will come to your booth.
To promote your presentation at the stand, we are compiling a clear programme with initial details for media representatives and content creators.
Please complete the
PressDay form at www.spielwarenmesse.de/en/registration-pressday by 28 November 2025 at the
latest.
Unfortunately, we will not be able to consider any later submissions.
Walking Acts (with costume) only on PressDay
A costumed walking act at the start of PressDay puts your brand or product in the spotlight precisely when media and trade visitors’ attention is at its highest. On Tuesday, 27 January 2026, PressDay will begin at 8:50 am with a photo opportunity for media professionals and content creators in the Toy Business Forum in Hall 3A. Accompanied by atmospheric music, the walking acts will gather together with the Executive Board of Spielwarenmesse eG on the main stage for a group photo – an ideal moment for maximum visibility and media presence. Benefits: Striking presence at the start of PressDay for maximum attentionIdeal opportunity to address media representatives and trade visitors directlyEmotional and appealing brand appearance through lively presentation Booking details: Bookable free of chargeParticipation on Press Day (27.01.2025)Registration deadline: 01.12.2025
1/2 Advertisement - What's new Guide
An advertisement in the What's New Guide places innovative products and brands directly in the trend compass of the Spielwarenmesse. The guide is published in a small print run at the fair and is also available digitally to all participants – ideal for presenting new products in a targeted and attention-grabbing way.Benefits:Presence in the official trend guide of SpielwarenmesseVisibility among trade fair visitors on site and digitally for all participantsTargeted communication with trade professionals and trend enthusiastsBooking details:Availability: 4 placements availablePlacement: What's New Guide, 1/2 inside pageFormat (W x H): 125 x 92 mm, 4C, 300 dpi, without bleed and linesPrint deadline: 28.11.2025
1/1 Advertisement U3 - What's new Guide
A full-page advertisement on the inside back cover (U3) of the What's New Guide ensures your message is placed in an especially prominent position. The trend compass of the Spielwarenmesse is published in a small print run and is also available digitally to all participants – making it the ideal way to present innovations and brands in an eye-catching way right at the end of the guide. Benefits: Eye-catching placement on the inside back coverPresence among trade fair visitors on site and digitally for all participantsIdeal stage for innovative products and brands in the trend guide Booking details: Availability: Only bookable oncePlacement: What's New Guide, 1/1 U3Format (W x H): 125 x 190 mm, 4C, 300 dpi, without bleed and linesPrint deadline: 28.11.2025
1/1 Advertisement U2 - What's new Guide
A full-page advertisement on the inside front cover (U2) of the What's New Guide ensures your message is placed in an especially prominent position. The trend compass of the Spielwarenmesse is published in a small print run and is also available digitally to all participants – making it the ideal way to present innovations and brands in an eye-catching way right at the start of the guide. Benefits: Eye-catching placement on the inside front coverPresence among trade fair visitors on site and digitally for all participantsIdeal stage for innovative products and brands in the trend guide Booking details: Availability: Only bookable oncePlacement: What's New Guide, 1/1 U2Format (W x H): 125 x 190 mm, 4C, 300 dpi, without bleed and linesPrint deadline: 28.11.2025
1/1 Advertisement U4 - What's new Guide
An advertisement on the back cover (U4) of the What's New Guide secures one of the most attention-grabbing positions in the official trend compass of the Spielwarenmesse. The combination of a printed edition at the fair and digital distribution to all participants ensures that your advertising message is optimally perceived both on site and online. Benefits: Maximum visibility on the highly regarded back cover of the guidePresence among trade fair visitors on site and digitally for all participantsIdeal placement for innovative products and brands in a trend-focused environment Booking details: Availability: Only bookable oncePlacement: What's New Guide, back cover (U4)Format (W x H): 145 x 210 mm, 4C, 300 dpi, with 3 mm bleedPrint deadline: 28.11.2025