The ToyAward at Spielwarenmesse
The ToyAward is the official innovation prize of Spielwarenmesse – and a respected seal of quality for forward-thinking new products. Each year, the most outstanding innovations are honored in the following six categories:
- Baby & Infant (ages 0–3)
- PreSchool (ages 3–6)
- SchoolKids (ages 6–10)
- Teenager & Adults (ages 10 and up)
- Startup (companies less than 5 years old)
- Sustainability (sustainable products or concepts)
For exhibitors, the ToyAward is more than just a trophy – it’s a strategic tool for visibility, credibility, and business success – both at the trade fair and beyond.
Your advantages at a glance:
- Powerful quality label for your marketing
- Free additional product display in Hall 3A
- International media coverage
- Targeted attention from buyers and key decision-makers
- Exclusive marketing support for winners
- Prestigious award ceremony at the Toy Business Forum