ToyTrends
Put your trend product in the spotlight!
Are you looking for an extraordinary opportunity to gain even more attention for your products? Then showcase your trend products at the ToyTrends 2026 "AI Loves (to) Play" and "Creative Mindfulness" at the most central location of the fair – at Entrance Mitte. Here you have the unique chance to perfectly present your products.
Your advantages at a glance:
- Prominent, free secondary placement of your products in the Special ‘ToyTrends’ in entrance Mitte
- Inclusion of the ToyTrends in numerous PR and marketing measures for Spielwarenmesse 2026 (e.g. newsletter, press releases)
- Specific online marketing at www.spielwarenmesse.de and in the social media of Spielwarenmesse
- Trained specialists assigned to the area
- Trend presentations from experts in the Toy Business Forum
The Trends 2026
AI Loves (to) Play
"AI Loves (to) Play" brings artificial intelligence into the playroom: toys that understand, think, and react to the needs and interests of children make it possible to experience technology through play. Whether interactive robots, talking dolls, or smart educational toys – artificial intelligence encourages curiosity, creativity, and opens up new, personal play experiences.
"AI Loves (to) Play" is the right trend if the products have the following features:
- Toys with integrated artificial intelligence (AI)
- Interactive robots, smart educational toys, or apps
- Products that adapt individually to the child thanks to AI
- Screen-free AI toys
- Toys that teach and promote knowledge about AI
Creative Mindfulness
"Creative Mindfulness" stands for immersion in creative and craft activities such as painting, handicrafts, pottery, carving, or upcycling. Children and adults discover new techniques, consciously experience the creative process, and enjoy the special feeling of creating something unique with their own hands.
"Creative Mindfulness" is the right trend if the products meet the following criteria:
- Toys that encourage creative design and craft activities
- DIY kits and sets for children and adults
- Products that enable mindfulness and slowing down through creative activity
- Toys that encourage craft creativity (e.g., pottery, carving, felting, or working with wood and other natural materials)
- Toys with a dual function (e.g., design first, then use or wear)
- Retro elements such as embroidery, batik, or classic handicraft techniques
- Creative toys that enable individual works of art
- Products that focus on upcycling and sustainable materials
Application process:
1. Application of your product(s) by 24 November 2025
2. Review and selection of products by Spielwarenmesse eG
3. Acceptance or rejection by Spielwarenmesse eG until 19 December 2025
4. Send in your products by 9 January 2026
Your contact person:
Ramona Schneider
Phone: +49 911 99813-53
r.schneider@spielwarenmesse.de