Toys for Kidults – The interactive world for adult toy fans
Following its huge success with the press and visitors at Spielwarenmesse 2025, the special area ‘Toys for Kidults’ will once again be located in a central position in the central entrance in 2026. The focus here is on the growing target group of adult toy fans – with an inspiring selection of products and brands.
The interactive world of experience specifically attracts trade visitors, media representatives and multipliers and offers exhibitors an exclusive stage to prominently present their innovations and bestsellers. Take advantage of this free opportunity to showcase your products for adults in the established special area.
The range of categories presented – ‘Collectibles’, ‘Creative Fantasy’ and ‘Tabletop Games’ – reflects the diverse interests of kidults and ensures maximum visibility among an international trade audience.
Your advantages at a glance:
- Free presentation area for your kidult products in a central location at the entrance in the middle
- Integration into numerous PR and marketing measures for Spielwarenmesse 2026 (e.g. newsletters, press releases)
- Varied programme of events during the fair
Special online marketing on https://www.spielwarenmesse.de/en/ and on Spielwarenmesse's social media channels
Support for the area by trained specialist staff
- Lectures on the topic by experts at the Toy Business Forum
Discover the potential of kidults and become part of the success story at Spielwarenmesse 2026!