Marketing & Media Shop of Spielwarenmesse

You would like to publish more than the product entries included in your media package? Book additional product entries individually. Each product can be presented with texts, images and videos and appears on Spielwarenmesse® Digital and in the Spielwarenmesse® App.

Would you like your company to be listed in further product categories in addition to those included in the media package? You can book additional product categories here. Your company profile will then be listed under these in the exhibitor directory on www.spielwarenmesse.de, on the Spielwarenmesse Digital platform and in the Spielwarenmesse app. This will ensure that you and your products are found by the right trade visitors. The booking of a product category entitles to the entry of one further category.

With press boxes in the Press Centre and digitally on the Spielwarenmesse Digital platform, media professionals have quick and easy access to information about innovations, products and companies. The combination of physical presence on site and digital availability ensures optimal visibility and facilitates contact with journalists and content creators from around the world.Benefits:Direct access for international media representatives and content creatorsPresence in the Press Centre of the Spielwarenmesse and digitally on Spielwarenmesse DigitalEasy provision of press information and product newsBooking details:Format: Physical box (W 26 cm x H 32 cm x D 12 cm); Digital press box in the company profileDrop-off at the Press Centre, NCC Ost, Level 1Drop-off times: Before the fair: Monday, 26 January 2026, 10:00–16:00 // During the fair: 27–31 January 2026, daily 8:45–17:30Notes:Digital press releases can be uploaded via the Content Manager in the company profile after booking.A QR code linking to the digital press box will be provided in the Press Centre.A template for designing your press materials can be found here.

Would you like to publish further brand entries in addition to those included in your media package? You can book additional brand entries. Each brand can be presented with text and a logo and will appear in the exhibitor directory on www.spielwarenmesse.de, on the Spielwarenmesse Digital platform and in the Spielwarenmesse app.

A job offer includes a descriptive text, an image and a contact with contact details. The job offer will be published on the Spielwarenmesse® Digital platform.

The image video is integrated into the header banner for your company profile on the Spielwarenmesse® Digital platform. Visitors can very simply click the Play button in the header banner to view the video.Specifications: 16:9 (640 x 360 px)File size: 50 MBsupported file type: .mp4

Take advantage of the absolute eye-catcher: a billboard banner. This banner will be displayed at the very top of the Exhibitors & Products page on the Spielwarenmesse Digital platform and will link to your digital company profile. The banner is responsive, which means it will change in size according to the screen/window size.Specifications: 2560 x 320 pxfile format: png

Take advantage of the absolute eye-catcher: a billboard banner. This banner will be displayed at the very top of the "Programme" page on the Spielwarenmesse Digital platform and will link to your digital company profile. The banner is responsive, which means it will change in size according to the screen/window size.Specifications: 2560 x 320 pxfile format: png

Take advantage of the absolute eye-catcher: a billboard banner. This banner will be displayed at the very top of the "Voucher" page on the Spielwarenmesse Digital platform and will link to your digital company profile. The banner is responsive, which means it will change in size according to the screen/window size.Specifications: 2560 x 320 pxfile format: png

Would you like to publish further brand entries in addition to those included in your media package? You can book additional brand entries. Each brand can be presented with text and a logo and will appear in the exhibitor directory on www.spielwarenmesse.de, on the Spielwarenmesse Digital platform and in the Spielwarenmesse app.

Get noticed already on the app navigation pages and link to your digital company profile. Use the banner above the tab bar. The banner will be displayed in the "Exhibitors A-Z" menu item in the Spielwarenmesse app. Specifications: 1440 x 225 px;File format: png

Get noticed already on the app navigation pages and link to your digital company profile. Use the banner above the tab bar. The banner will be displayed in the "Favourites" menu item in the Spielwarenmesse® app. Specifications: 1440 x 225 pxfile format: png

Get noticed already on the app navigation pages and link to your digital company profile. Use the banner above the tab bar. The banner will be displayed in the "Programme" menu item in the Spielwarenmesse® app. Specifications: 1440 x 225 pxFile format: png

Sometimes a banner can’t provide all important information. That’s why you also have the option to publish editorial content in our Spirit of Play online magazine. This is positioned prominently on the Spielwarenmesse® website and read by the international toy industry.   Specifications: 1 Header picture, 1440 x 630 px up to 3 images possible dimensions: 800 x 800px, 800 x 533px or 800 x 450px 500 words 2 languages: DE / EN

Articles specific to your target group are most likely to reach your (new) customers in our monthly visitor newsletter. Take this opportunity to showcase products or convey important information to your customers. Specifications: 1 image of 600 x 300 pxFile format: gif, png, jpgFile size: < 1MB200 characters of text1 link2 languages: DE/EN

The advertising tower is a striking eye-catcher that draws visitors’ attention. Whether positioned in front of the Central Entrance (NCC Mitte) or centrally in the exhibition park, the large four-sided advertising space ensures a strong presence and remains memorable from many different angles.Benefits:Eye-catching placement in front of NCC Mitte or in the exhibition parkFour-sided advertising space for maximum visibility from all directionsLarge-format display for strong brand presence outdoorsBooking details:Availability: Limited quota Placement: Outdoor area in front of NCC Mitte or in the exhibition park Visible format (W x H): 2,800 x 4,800 mm per side Print deadline: 1.12.2025 Note: In cases of force majeure (e.g. storm), dismantling may be required for safety reasons. Technical requirements: Design and dimensions according to the specifications in the product data sheet.

Individual indoor spaces offer maximum flexibility for tailor-made brand presentations and promotional activities within the exhibition grounds. The area can be selected and used creatively according to your needs – for high-impact appearances placed right at the heart of the trade fair. Benefits:Flexible area size, bookable per square metreCentral placement within the indoor area of the fairIndividual design options for promotion, presentation and moreBooking details:Availability: By arrangement Placement: Indoor area, location by individual agreementBooking deadline: 01.12.2025 Consultation & Contact: Heiko Röschlein / h.roeschlein@spielwarenmesse.de / +49 911 99813-38

For impressive brand staging, the large outdoor area offers maximum creative freedom. The generous space is ideal for extraordinary promotional activities and transforms the outdoor area into the setting for a true trade fair highlight.Benefits:Flexible area for individual advertising and promotion ideasStriking placement in the outdoor area of the exhibition groundsTailor-made solutions through personal consultationBooking details:Availability: By arrangementPlacement: Outdoor area, location by individual agreementBooking deadline: 01.12.2025Consultation & Contact:Heiko Röschlein / h.roeschlein@spielwarenmesse.de / +49 911 99813-38

A medium-sized outdoor area offers a wide range of options for impactful promotions, product presentations or interactive activities. The medium space provides ample room to target visitors in the open-air area and bring your brand to life.Benefits:Flexible area for individual advertising and promotion ideasStriking placement in the outdoor area of the exhibition groundsTailor-made solutions through personal consultationBooking details:Availability: By arrangementPlacement: Outdoor area, location by individual agreementBooking deadline: 01.12.2025Consultation & Contact:Heiko Röschlein / h.roeschlein@spielwarenmesse.de / +49 911 99813-38

Small space, big impact: The outdoor area in size S is perfect for targeted campaigns, sampling or eye-catching promotions directly in the outdoor area of the exhibition grounds. Ideal for flexible and creative brand appearances with manageable space requirements.Benefits:Flexible area for individual advertising and promotion ideasStriking placement in the outdoor area of the exhibition groundsTailor-made solutions through personal consultationBooking details:Availability: By arrangementPlacement: Outdoor area, location by individual agreementBooking deadline: 01.12.2025Consultation & Contact:Heiko Röschlein / h.roeschlein@spielwarenmesse.de / +49 911 99813-38

A walking act with a costume creates a real eye-catcher on the exhibition grounds. The striking performance attracts visitors’ attention from afar and offers an original way to bring products or brands to life – completely free of charge. Benefits: Maximum attention through striking presence at the trade fairDirect contact and interaction with visitorsOriginal way to make products or brands emotionally tangible Booking details: Bookable free of chargeRegistration deadline: 01.12.2025

A costumed walking act at the start of PressDay puts your brand or product in the spotlight precisely when media and trade visitors’ attention is at its highest. On Tuesday, 27 January 2026, PressDay will begin at 8:50 am with a photo opportunity for media professionals and content creators in the Toy Business Forum in Hall 3A. Accompanied by atmospheric music, the walking acts will gather together with the Executive Board of Spielwarenmesse eG on the main stage for a group photo – an ideal moment for maximum visibility and media presence. Benefits: Striking presence at the start of PressDay for maximum attentionIdeal opportunity to address media representatives and trade visitors directlyEmotional and appealing brand appearance through lively presentation Booking details: Bookable free of chargeParticipation on Press Day (27.01.2025)Registration deadline: 01.12.2025

Walking acts without costumes – as promoters moving around the exhibition grounds – ensure direct interaction and high attention among visitors. Thanks to their flexible deployment, giveaways, product samples or information can be distributed in a targeted manner, and brand messages can be conveyed personally. Benefits: Direct contact and interaction with trade fair visitorsFlexible areas of deployment across the entire exhibition groundsEffective distribution of giveaways, product samples or information material Booking details: Availability: Subject to availabilityPlacement: Exhibition grounds, flexible deploymentRegistration deadline: 01.12.2025

Is your target group on Facebook a lot? Then take advantage of our reach and connect with more customers through a Facebook post on the Spielwarenmesse page! We reserve the right to choose the type and time of posting.  Specifications: 1 image or video (1080x1080 px; 1920x1080 px - Videos up to 55 seconds); 200 characters; 2 languages: DE/EN 

Instagram posts have a long lifespan and are a good way for companies to interact with customers and generate reach. With a post on the Spielwaremesse® Instagram page, you can reach your perfect target group and generate new followers for your accounts. We reserve the right to choose the type and time of posting.  Specifications: 1 image or video (1080x1080 px; 1080x1350 px - Videos up to 55 seconds); 200 characters of text; 3 - 5 hashtags 

Draw attention to your trade fair participation. Instagram is increasingly becoming a video platform. That's why the story function is particularly important. The stories are pre-produced by you and posted from the Spielwarenmesse Instagram account. The story stickers give you the opportunity to forward our community directly to your website. We reserve the right to choose the type and time of the story. Specifications: Up to 3 Stories; Images or videos (1080x1920 px) ; 15 sec. per Story

LinkedIn is now an essential part of the social media world. With a post on the Spielwarenmesse® LinkedIn page, you can be sure you’re reaching the right target group. We reserve the right to choose the type and time of posting.  Specifications:1 image or video (1080x1080 px – Videos up to 55 seconds); 200 characters; 2 languages: DE/EN 

Articles specific to your target group are most likely to reach your (new) customers in our monthly visitor newsletter. Take this opportunity to showcase products or convey important information to your customers. Specifications: 1 image of 600 x 300 pxFile format: gif, png, jpgFile size: < 1MB200 characters of text1 link2 languages: DE/EN

Sometimes a banner can’t provide all important information. That’s why you also have the option to publish editorial content in our Spirit of Play online magazine. This is positioned prominently on the Spielwarenmesse website and read by the international toy industry.  Specifications: 500 words; 2 languages: DE/EN; up to 3 imagesNote: Choose your desired month from the variants listed above.