Welcome to the Spielwarenmesse Marketing & Media Shop

You would like to publish more than the product entries included in your media package? Book additional product entries individually. Each product can be presented with texts, images and videos and appears on Spielwarenmesse® Digital and in the Spielwarenmesse® App.

Would you like your company to be listed in further product categories in addition to those included in the media package? You can book additional product categories here. Your company profile will then be listed under these in the exhibitor directory on www.spielwarenmesse.de, on the Spielwarenmesse Digital platform and in the Spielwarenmesse app. This will ensure that you and your products are found by the right trade visitors. The booking of a product category entitles to the entry of one further category.

The press boxes in the Press Center are a popular go-to for journalists at the trade fair looking to find out more about the innovations, products and exhibiting companies. Offer journalists easy and quick access to information about your attendance at the trade fair and your innovations. You can also publish your press release on the Spielwarenmesse® Digital platform in the Exhibitors & Products area and in your company profile.

Would you like to publish further brand entries in addition to those included in your media package? You can book additional brand entries. Each brand can be presented with text and a logo and will appear in the exhibitor directory on www.spielwarenmesse.de, on the Spielwarenmesse Digital platform and in the Spielwarenmesse app.

A job offer includes a descriptive text, an image and a contact with contact details. The job offer will be published on the Spielwarenmesse® Digital platform.

The image video is integrated into the header banner for your company profile on the Spielwarenmesse® Digital platform. Visitors can very simply click the Play button in the header banner to view the video.Specifications: 16:9 (640 x 360 px)File size: 50 MBsupported file type: .mp4

Take advantage of the absolute eye-catcher: a billboard banner. This banner will be displayed at the very top of the Exhibitors & Products page on the Spielwarenmesse Digital platform and will link to your digital company profile. The banner is responsive, which means it will change in size according to the screen/window size.Specifications: 2560 x 320 pxfile format: png

Take advantage of the absolute eye-catcher: a billboard banner. This banner will be displayed at the very top of the "Programme" page on the Spielwarenmesse Digital platform and will link to your digital company profile. The banner is responsive, which means it will change in size according to the screen/window size.Specifications: 2560 x 320 pxfile format: png

Take advantage of the absolute eye-catcher: a billboard banner. This banner will be displayed at the very top of the "Voucher" page on the Spielwarenmesse Digital platform and will link to your digital company profile. The banner is responsive, which means it will change in size according to the screen/window size.Specifications: 2560 x 320 pxfile format: png

Would you like to publish further brand entries in addition to those included in your media package? You can book additional brand entries. Each brand can be presented with text and a logo and will appear in the exhibitor directory on www.spielwarenmesse.de, on the Spielwarenmesse Digital platform and in the Spielwarenmesse app.

Get noticed already on the app navigation pages and link to your digital company profile. Use the banner above the tab bar. The banner will be displayed in the "Exhibitors A-Z" menu item in the Spielwarenmesse app. Specifications: 1440 x 225 px;File format: png

Get noticed already on the app navigation pages and link to your digital company profile. Use the banner above the tab bar. The banner will be displayed in the "Favourites" menu item in the Spielwarenmesse® app. Specifications: 1440 x 225 pxfile format: png

Get noticed already on the app navigation pages and link to your digital company profile. Use the banner above the tab bar. The banner will be displayed in the "Programme" menu item in the Spielwarenmesse® app. Specifications: 1440 x 225 pxFile format: png

Sometimes a banner can’t provide all important information. That’s why you also have the option to publish editorial content in our Spirit of Play online magazine. This is positioned prominently on the Spielwarenmesse® website and read by the international toy industry.   Specifications: 1 Header picture, 1440 x 630 px up to 3 images possible dimensions: 800 x 800px, 800 x 533px or 800 x 450px 500 words 2 languages: DE/EN Choice: OCTOBER 2023

Articles specific to your target group are most likely to reach your (new) customers in our monthly visitor newsletter. Take this opportunity to showcase products or convey important information to your customers. Specifications: 1 image of 600 x 300 pxFile format: gif, png, jpgFile size: < 1MB200 characters of text1 link2 languages: DE/EN

A full-page advertisement on the inside front cover (U2) of the What's New Guide ensures your message is placed in an especially prominent position. The trend compass of the Spielwarenmesse is published in a small print run and is also available digitally to all participants – making it the ideal way to present innovations and brands in an eye-catching way right at the start of the guide. Benefits: Eye-catching placement on the inside front coverPresence among trade fair visitors on site and digitally for all participantsIdeal stage for innovative products and brands in the trend guide Booking details: Availability: Only bookable oncePlacement: What's New Guide, 1/1 U2Format (W x H): 125 x 190 mm, 4C, 300 dpi, without bleed and linesPrint deadline: 28.11.2025

A full-page advertisement on the inside back cover (U3) of the What's New Guide ensures your message is placed in an especially prominent position. The trend compass of the Spielwarenmesse is published in a small print run and is also available digitally to all participants – making it the ideal way to present innovations and brands in an eye-catching way right at the end of the guide. Benefits: Eye-catching placement on the inside back coverPresence among trade fair visitors on site and digitally for all participantsIdeal stage for innovative products and brands in the trend guide Booking details: Availability: Only bookable oncePlacement: What's New Guide, 1/1 U3Format (W x H): 125 x 190 mm, 4C, 300 dpi, without bleed and linesPrint deadline: 28.11.2025

An advertisement on the back cover (U4) of the What's New Guide secures one of the most attention-grabbing positions in the official trend compass of the Spielwarenmesse. The combination of a printed edition at the fair and digital distribution to all participants ensures that your advertising message is optimally perceived both on site and online. Benefits: Maximum visibility on the highly regarded back cover of the guidePresence among trade fair visitors on site and digitally for all participantsIdeal placement for innovative products and brands in a trend-focused environment Booking details: Availability: Only bookable oncePlacement: What's New Guide, back cover (U4)Format (W x H): 145 x 210 mm, 4C, 300 dpi, with 3 mm bleedPrint deadline: 28.11.2025

An advertisement in the What's New Guide places innovative products and brands directly in the trend compass of the Spielwarenmesse. The guide is published in a small print run at the fair and is also available digitally to all participants – ideal for presenting new products in a targeted and attention-grabbing way.Benefits:Presence in the official trend guide of SpielwarenmesseVisibility among trade fair visitors on site and digitally for all participantsTargeted communication with trade professionals and trend enthusiastsBooking details:Availability: 4 placements availablePlacement: What's New Guide, 1/2 inside pageFormat (W x H): 125 x 92 mm, 4C, 300 dpi, without bleed and linesPrint deadline: 28.11.2025

The advertising cube in the outdoor area of the exhibition grounds attracts visitors’ attention with its unique shape and placement. The advertising surfaces on all sides offer versatile opportunities to present brand messages in a highly impactful way and leave a lasting impression.Benefits:Striking design ensures high attentionMulti-sided advertising space for flexible design optionsProminent presence in the outdoor area of the exhibition groundsBooking details:Availability: Limited quota, individual choice of locationPlacement: Various locations possible – see markings on the site planVisible format (W x H): 1,000 x 1,000 mm per sidePrint deadline: 01.12.2025Note: In cases of force majeure (e.g. storm), dismantling may be required for safety reasons.Technical requirements:Design and dimensions according to the specifications in the product data sheet.

The digital advertising panels at the underground bridge draw visitors’ attention to your message even before they enter the exhibition grounds. Positioned right at the arrival point, it offers an ideal opportunity to target trade fair guests and highlight your company or stand.Benefits:Early targeting of visitors directly at the underground exitDigital presentation for flexible and eye-catching advertising messagesIdeal opportunity to spark interest before entering the fairBooking details:Availability: Bookable twicePlacement: Underground bridge in front of the exhibition groundsVisible format (W x H): 5,280 x 540 mmPrint deadline: 01.12.2025Note: No sound or 3D output possibleTechnical requirements:Design and dimensions according to the specifications in the product data sheet.

Advertising displays along the route from the car park to the entrance areas ensure that your company message catches visitors’ attention even before they enter the fair. Targeted placement along the main walkways highlights your presence to trade visitors and creates awareness right from the start.Benefits:Early visibility for all visitors on their way to the entrancesProminent placement along the main routes from the car park to the exhibition groundsEffective communication even before entering the fairBooking details:Availability: Limited quotaPlacement: See markings in site planVisible format (W x H): 1,170 x 1,800 mmPrint deadline: 01/12/2025Technical requirements:Design and dimensions according to the specifications in the product data sheet.

The advertising tower is a striking eye-catcher that draws visitors’ attention. Whether positioned in front of the Central Entrance (NCC Mitte) or centrally in the exhibition park, the large four-sided advertising space ensures a strong presence and remains memorable from many different angles.Benefits:Eye-catching placement in front of NCC Mitte or in the exhibition parkFour-sided advertising space for maximum visibility from all directionsLarge-format display for strong brand presence outdoorsBooking details:Availability: Limited quota Placement: Outdoor area in front of NCC Mitte or in the exhibition park Visible format (W x H): 2,800 x 4,800 mm per side Print deadline: 01.12.2025 Note: In cases of force majeure (e.g. storm), dismantling may be required for safety reasons. Technical requirements: Design and dimensions according to the specifications in the product data sheet.

A Citylight showcase at the bus stop directly adjacent to the exhibition grounds places your advertising message in a highly visible location. The illuminated showcase ensures your brand catches the eye of both arriving and departing visitors, leaving a professional first impression.Benefits:Eye-catching advertising space in the arrival areaVisibility among trade fair guests using public transportIlluminated format for optimum perception – even in darknessBooking details:Availability: Bookable three timesPlacement: Car park East (see marking on the site plan)Visible format (W x H): 1,175 x 1,725 mm (double-sided)Print deadline: 01.12.2025Technical requirements:Design and dimensions according to the specifications in the product data sheet.

With the double-sided printed Express route ceiling panels, you can position your advertising message prominently in the direct line of sight of visitors. Suspended between the official visitor signage in express route 1 or 9, these panels reach all trade fair guests who use these highly frequented connecting routes. This ensures that your brand presence becomes an integral part of the trade fair experience and remains memorable in the long term. Benefits: High visibility on heavily frequented connecting routesWide reach among trade fair visitorsStriking placement directly in the line of sight Booking details:Availability: 4 panels per express route (only bookable as a set of 4)Placement: express route 1 or express route 9Visible format (W x H): 2,400 x 600 mm (double-sided)Print deadline: 01.12.2025 Technical requirements: Design and dimensions according to the specifications in the product data sheet

Is your target group on Facebook a lot? Then take advantage of our reach and connect with more customers through a Facebook post on the Spielwarenmesse page! We reserve the right to choose the type and time of posting. Specifications: 1 image or video; 200 characters; 2 languages: DE/EN

Instagram posts have a long lifespan and are a good way for companies to interact with customers and generate reach. With a post on the Spielwaremesse® Instagram page, you can reach your perfect target group and generate new followers for your accounts. We reserve the right to choose the type and time of posting. Specifications: 1 image or video; 200 characters of text; 5–10 hashtags

Draw attention to your trade fair participation. Instagram is increasingly becoming a video platform. That's why the story function is particularly important. The stories are pre-produced by you and posted from the Spielwarenmesse Instagram account. The story stickers give you the opportunity to forward our community directly to your website. We reserve the right to choose the type and time of the story.Specifications: Up to 3 Stories; Images or videos ; 15 sec. per Story

LinkedIn is now an essential part of the social media world. With a post on the Spielwarenmesse® LinkedIn page, you can be sure you’re reaching the right target group. We reserve the right to choose the type and time of posting. Specifications: 1 image, 800 x 800px200 characters2 languages: DE/EN

Articles specific to your target group are most likely to reach your (new) customers in our monthly visitor newsletter. Take this opportunity to showcase products or convey important information to your customers. Specifications: 1 image of 600 x 300 pxFile format: gif, png, jpgFile size: < 1MB200 characters of text1 link2 languages: DE/EN

Sometimes a banner can’t provide all important information. That’s why you also have the option to publish editorial content in our Spirit of Play online magazine. This is positioned prominently on the Spielwarenmesse website and read by the international toy industry.  Specifications: 500 words; 2 languages: DE/EN; up to 3 imagesNote: Choose your desired month from the variants listed above.