Marketing & Media Shop of Spielwarenmesse

You would like to publish more than the product entries included in your media package? Book additional product entries individually. Each product can be presented with texts, images and videos and appears on Spielwarenmesse® Digital and in the Spielwarenmesse® App.

Would you like your company to be listed in further product categories in addition to those included in the media package? You can book additional product categories here. Your company profile will then be listed under these in the exhibitor directory on www.spielwarenmesse.de, on the Spielwarenmesse Digital platform and in the Spielwarenmesse app. This will ensure that you and your products are found by the right trade visitors. The booking of a product category entitles to the entry of one further category.

With press boxes in the Press Centre and digitally on the Spielwarenmesse Digital platform, media professionals have quick and easy access to information about innovations, products and companies. The combination of physical presence on site and digital availability ensures optimal visibility and facilitates contact with journalists and content creators from around the world.Benefits:Direct access for international media representatives and content creatorsPresence in the Press Centre of the Spielwarenmesse and digitally on Spielwarenmesse DigitalEasy provision of press information and product newsBooking details:Format: Physical box (W 26 cm x H 32 cm x D 12 cm); Digital press box in the company profileDrop-off at the Press Centre, NCC Ost, Level 1Drop-off times: Before the fair: Monday, 26 January 2026, 10:00–16:00 // During the fair: 27–31 January 2026, daily 8:45–17:30Notes:Digital press releases can be uploaded via the Content Manager in the company profile after booking.A QR code linking to the digital press box will be provided in the Press Centre.A template for designing your press materials can be found here.

Would you like to publish further brand entries in addition to those included in your media package? You can book additional brand entries. Each brand can be presented with text and a logo and will appear in the exhibitor directory on www.spielwarenmesse.de, on the Spielwarenmesse Digital platform and in the Spielwarenmesse app.

A job offer includes a descriptive text, an image and a contact with contact details. The job offer will be published on the Spielwarenmesse® Digital platform.

The image video is integrated into the header banner for your company profile on the Spielwarenmesse® Digital platform. Visitors can very simply click the Play button in the header banner to view the video.Specifications: 16:9 (640 x 360 px)File size: 50 MBsupported file type: .mp4

Take advantage of the absolute eye-catcher: a billboard banner. This banner will be displayed at the very top of the Exhibitors & Products page on the Spielwarenmesse Digital platform and will link to your digital company profile. The banner is responsive, which means it will change in size according to the screen/window size.Specifications: 2560 x 320 pxfile format: png

Take advantage of the absolute eye-catcher: a billboard banner. This banner will be displayed at the very top of the "Programme" page on the Spielwarenmesse Digital platform and will link to your digital company profile. The banner is responsive, which means it will change in size according to the screen/window size.Specifications: 2560 x 320 pxfile format: png

Take advantage of the absolute eye-catcher: a billboard banner. This banner will be displayed at the very top of the "Voucher" page on the Spielwarenmesse Digital platform and will link to your digital company profile. The banner is responsive, which means it will change in size according to the screen/window size.Specifications: 2560 x 320 pxfile format: png

Would you like to publish further brand entries in addition to those included in your media package? You can book additional brand entries. Each brand can be presented with text and a logo and will appear in the exhibitor directory on www.spielwarenmesse.de, on the Spielwarenmesse Digital platform and in the Spielwarenmesse app.

Get noticed already on the app navigation pages and link to your digital company profile. Use the banner above the tab bar. The banner will be displayed in the "Exhibitors A-Z" menu item in the Spielwarenmesse app. Specifications: 1440 x 225 px;File format: png

Get noticed already on the app navigation pages and link to your digital company profile. Use the banner above the tab bar. The banner will be displayed in the "Favourites" menu item in the Spielwarenmesse® app. Specifications: 1440 x 225 pxfile format: png

Get noticed already on the app navigation pages and link to your digital company profile. Use the banner above the tab bar. The banner will be displayed in the "Programme" menu item in the Spielwarenmesse® app. Specifications: 1440 x 225 pxFile format: png

Sometimes a banner can’t provide all important information. That’s why you also have the option to publish editorial content in our Spirit of Play online magazine. This is positioned prominently on the Spielwarenmesse® website and read by the international toy industry.   Specifications: 1 Header picture, 1440 x 630 px up to 3 images possible dimensions: 800 x 800px, 800 x 533px or 800 x 450px 500 words 2 languages: DE/EN Choice: OCTOBER 2023

Articles specific to your target group are most likely to reach your (new) customers in our monthly visitor newsletter. Take this opportunity to showcase products or convey important information to your customers. Specifications: 1 image of 600 x 300 pxFile format: gif, png, jpgFile size: < 1MB200 characters of text1 link2 languages: DE/EN

A full-page advertisement on the inside front cover (U2) of the What's New Guide ensures your message is placed in an especially prominent position. The trend compass of the Spielwarenmesse is published in a small print run and is also available digitally to all participants – making it the ideal way to present innovations and brands in an eye-catching way right at the start of the guide. Benefits: Eye-catching placement on the inside front coverPresence among trade fair visitors on site and digitally for all participantsIdeal stage for innovative products and brands in the trend guide Booking details: Availability: Only bookable oncePlacement: What's New Guide, 1/1 U2Format (W x H): 125 x 190 mm, 4C, 300 dpi, without bleed and linesPrint deadline: 28.11.2025

A full-page advertisement on the inside back cover (U3) of the What's New Guide ensures your message is placed in an especially prominent position. The trend compass of the Spielwarenmesse is published in a small print run and is also available digitally to all participants – making it the ideal way to present innovations and brands in an eye-catching way right at the end of the guide. Benefits: Eye-catching placement on the inside back coverPresence among trade fair visitors on site and digitally for all participantsIdeal stage for innovative products and brands in the trend guide Booking details: Availability: Only bookable oncePlacement: What's New Guide, 1/1 U3Format (W x H): 125 x 190 mm, 4C, 300 dpi, without bleed and linesPrint deadline: 28.11.2025

An advertisement on the back cover (U4) of the What's New Guide secures one of the most attention-grabbing positions in the official trend compass of the Spielwarenmesse. The combination of a printed edition at the fair and digital distribution to all participants ensures that your advertising message is optimally perceived both on site and online. Benefits: Maximum visibility on the highly regarded back cover of the guidePresence among trade fair visitors on site and digitally for all participantsIdeal placement for innovative products and brands in a trend-focused environment Booking details: Availability: Only bookable oncePlacement: What's New Guide, back cover (U4)Format (W x H): 145 x 210 mm, 4C, 300 dpi, with 3 mm bleedPrint deadline: 28.11.2025

An advertisement in the What's New Guide places innovative products and brands directly in the trend compass of the Spielwarenmesse. The guide is published in a small print run at the fair and is also available digitally to all participants – ideal for presenting new products in a targeted and attention-grabbing way.Benefits:Presence in the official trend guide of SpielwarenmesseVisibility among trade fair visitors on site and digitally for all participantsTargeted communication with trade professionals and trend enthusiastsBooking details:Availability: 4 placements availablePlacement: What's New Guide, 1/2 inside pageFormat (W x H): 125 x 92 mm, 4C, 300 dpi, without bleed and linesPrint deadline: 28.11.2025

The digital advertising panels at the underground bridge draw visitors’ attention to your message even before they enter the exhibition grounds. Positioned right at the arrival point, it offers an ideal opportunity to target trade fair guests and highlight your company or stand.Benefits:Early targeting of visitors directly at the underground exitDigital presentation for flexible and eye-catching advertising messagesIdeal opportunity to spark interest before entering the fairBooking details:Availability: Bookable twicePlacement: Underground bridge in front of the exhibition groundsVisible format (W x H): 5,280 x 540 mmPrint deadline: 1.12.2025Note: No sound or 3D output possibleTechnical requirements:Design and dimensions according to the specifications in the product data sheet.

Advertising displays along the route from the car park to the entrance areas ensure that your company message catches visitors’ attention even before they enter the fair. Targeted placement along the main walkways highlights your presence to trade visitors and creates awareness right from the start.Benefits:Early visibility for all visitors on their way to the entrancesProminent placement along the main routes from the car park to the exhibition groundsEffective communication even before entering the fairBooking details:Availability: Limited quotaPlacement: See markings in site planVisible format (W x H): 1,170 x 1,800 mmPrint deadline: 1.12.2025Technical requirements:Design and dimensions according to the specifications in the product data sheet.

The advertising tower is a striking eye-catcher that draws visitors’ attention. Whether positioned in front of the Central Entrance (NCC Mitte) or centrally in the exhibition park, the large four-sided advertising space ensures a strong presence and remains memorable from many different angles.Benefits:Eye-catching placement in front of NCC Mitte or in the exhibition parkFour-sided advertising space for maximum visibility from all directionsLarge-format display for strong brand presence outdoorsBooking details:Availability: Limited quota Placement: Outdoor area in front of NCC Mitte or in the exhibition park Visible format (W x H): 2,800 x 4,800 mm per side Print deadline: 1.12.2025 Note: In cases of force majeure (e.g. storm), dismantling may be required for safety reasons. Technical requirements: Design and dimensions according to the specifications in the product data sheet.

The billboards at the access road to "Große Straße" are located directly on one of the most important access routes to the exhibition grounds. Two advertising spaces here offer the opportunity to target visitors and drivers with your company message – even before they reach the venue. Benefits: Eye-catching placement on one of the main traffic routes to the fairTwo advertising spaces for targeted brand messages in arrival trafficVisibility for trade fair guests, commuters and passers-by Booking details: Availability: 2 spaces availablePlacement: See site planFormat: 3,560 x 2,520 mmPrint deadline: 19.12.2025 Technical requirements: Design and dimensions according to the specifications in the product data sheet.

The billboards at the access road to Süd Parking are optimally positioned to target drivers on their way to the exhibition grounds. With five available advertising spaces, they offer maximum visibility for brand messages even before visitors arrive at the venue. Benefits: Multiple presence thanks to five locations along the main access road to Süd ParkingHigh contact numbers among arriving trade fair visitors and commutersIdeal placement for a strong first impression outside the exhibition grounds Booking details: Availability: 5 spaces availablePlacement: See site planFormat: 3,560 x 2,520 mmPrint deadline: 19.12.2025 Technical requirements: Design and dimensions according to the specifications in the product data sheet.

The billboard at the underground station is a central eye-catcher for everyone arriving at the fair by public transport. This prominent advertising space targets both trade fair visitors and commuters or passers-by directly at the entrance to the fair. Benefits: Exclusive placement at a highly frequented public transport hubVisibility for all arriving visitors and passers-by at the underground stationIdeal opportunity to place your brand message before visitors even enter the exhibition grounds Booking details: Availability: 1 space availablePlacement: See site planFormat: 3,560 x 2,520 mmPrint deadline: 19.12.2025 Technical requirements: Design and dimensions according to the specifications in the product data sheet.  

Is your target group on Facebook a lot? Then take advantage of our reach and connect with more customers through a Facebook post on the Spielwarenmesse page! We reserve the right to choose the type and time of posting. Specifications: 1 image or video; 200 characters; 2 languages: DE/EN

Instagram posts have a long lifespan and are a good way for companies to interact with customers and generate reach. With a post on the Spielwaremesse® Instagram page, you can reach your perfect target group and generate new followers for your accounts. We reserve the right to choose the type and time of posting. Specifications: 1 image or video; 200 characters of text; 5–10 hashtags

Draw attention to your trade fair participation. Instagram is increasingly becoming a video platform. That's why the story function is particularly important. The stories are pre-produced by you and posted from the Spielwarenmesse Instagram account. The story stickers give you the opportunity to forward our community directly to your website. We reserve the right to choose the type and time of the story.Specifications: Up to 3 Stories; Images or videos ; 15 sec. per Story

LinkedIn is now an essential part of the social media world. With a post on the Spielwarenmesse® LinkedIn page, you can be sure you’re reaching the right target group. We reserve the right to choose the type and time of posting. Specifications: 1 image, 800 x 800px200 characters2 languages: DE/EN

Articles specific to your target group are most likely to reach your (new) customers in our monthly visitor newsletter. Take this opportunity to showcase products or convey important information to your customers. Specifications: 1 image of 600 x 300 pxFile format: gif, png, jpgFile size: < 1MB200 characters of text1 link2 languages: DE/EN

Sometimes a banner can’t provide all important information. That’s why you also have the option to publish editorial content in our Spirit of Play online magazine. This is positioned prominently on the Spielwarenmesse website and read by the international toy industry.  Specifications: 500 words; 2 languages: DE/EN; up to 3 imagesNote: Choose your desired month from the variants listed above.