On-site advertising measures
Logo in the stand on the hall plan (print)
A print logo on the official hall plan, which is displayed at the entrances to each hall, makes your stand immediately visible to visitors. This cost-effective measure makes orientation easier and ensures that your location stands out as soon as visitors look at the plan.Benefits:Immediate visibility of your stand on the hall planCost-effective way to guide visitors directly to your locationIncreased chance of being discovered by spontaneous walk-in visitorsBooking details:Placement: Hall plan at the hall entrances, stand logoPrint deadline: 1.12.2025
Walking Acts (with costume) only on PressDay
A costumed walking act at the start of PressDay puts your brand or product in the spotlight precisely when media and trade visitors’ attention is at its highest. On Tuesday, 27 January 2026, PressDay will begin at 8:50 am with a photo opportunity for media professionals and content creators in the Toy Business Forum in Hall 3A. Accompanied by atmospheric music, the walking acts will gather together with the Executive Board of Spielwarenmesse eG on the main stage for a group photo – an ideal moment for maximum visibility and media presence. Benefits: Striking presence at the start of PressDay for maximum attentionIdeal opportunity to address media representatives and trade visitors directlyEmotional and appealing brand appearance through lively presentation Booking details: Bookable free of chargeParticipation on Press Day (27.01.2025)Registration deadline: 01.12.2025
Indoor Banner
Indoor Banner offer a proven way to present advertising messages flexibly at highly frequented locations throughout the exhibition grounds. This space-saving and eye-catching advertising format ensures lasting visibility and targeted communication.Benefits:Flexible placement at highly frequented locationsProven advertising format with high visibilityEfficient solution for brand presenceBooking details:Availability: By arrangementPlacement: Various locations across the exhibition grounds (see markings on the site plan)Visible format (W x H): 850 x 2,000 mmPrint deadline: 1.12.2025Technical requirements:Design and dimensions according to the specifications in the product data sheet.
Walking Acts (with costume)
A walking act with a costume creates a real eye-catcher on the exhibition grounds. The striking performance attracts visitors’ attention from afar and offers an original way to bring products or brands to life – completely free of charge. Benefits: Maximum attention through striking presence at the trade fairDirect contact and interaction with visitorsOriginal way to make products or brands emotionally tangible Booking details: Bookable free of chargeRegistration deadline: 01.12.2025
Renting Space Indoor per sqm
Individual indoor spaces offer maximum flexibility for tailor-made brand presentations and promotional activities within the exhibition grounds. The area can be selected and used creatively according to your needs – for high-impact appearances placed right at the heart of the trade fair. Benefits:Flexible area size, bookable per square metreCentral placement within the indoor area of the fairIndividual design options for promotion, presentation and moreBooking details:Availability: By arrangement Placement: Indoor area, location by individual agreementBooking deadline: 01.12.2025 Consultation & Contact: Heiko Röschlein / h.roeschlein@spielwarenmesse.de / +49 911 99813-38
Mirror advertising
Mirror decals in the sanitary facilities allow you to position your advertising message directly in the visitors’ line of sight. This high-impact measure is particularly suitable for concise messages that should be noticed quickly and reliably.Benefits:Direct eye contact with the advertising message through placement on the mirrorTargeted communication with specific visitor groups by selecting locationsOptimal format for concise messagesBooking details:Availability: By arrangementPlacement: Various locations across the exhibition grounds (see markings on the site plan)Visible format (W x H): 100 x 250 mmPrint deadline: 1.12.2025Technical requirements:Design and dimensions according to the specifications in the product data sheet.
LightBox - double-side illuminated
Illuminated LightBoxes showcase advertising messages to great effect. The double-sided printable surfaces stand out from classic advertising media thanks to their modern appearance and central placement, ensuring maximum attention in the exhibition environment.Benefits:Maximum attention through illuminationDouble-sided visibility for visitor flows in both directionsHigh-quality appearance as an effective customer stopperBooking details:Availability: By arrangementPlacement: Various locations across the exhibition grounds (see markings on the site plan)Visible format (W x H): 1,500 x 2,500 mm (double-sided)Print deadline: 1.12.2025Technical requirements:Design and dimensions according to the specifications in the product data sheet.
Sanitary advertising
Advertising spaces on the outside of the doors in the sanitary facilities reach almost all visitors and ensure targeted communication in highly frequented areas. Placement directly in the line of sight guarantees that your advertising message is reliably noticed and remains memorable.Benefits:Wide reach thanks to placement in heavily used sanitary facilitiesEye-catching communication directly in the line of sightGenerous advertising space for memorable messagesBooking details:Availability: By arrangementPlacement: Various locations across the exhibition grounds (see markings on the site plan)Visible format (W x H): DIN A3Print deadline: 1.12.2025Technical requirements:Design and dimensions according to the specifications in the product data sheet.
Express route ceiling panels
With the double-sided printed Express route ceiling panels, you can position your advertising message prominently in the direct line of sight of visitors. Suspended between the official visitor signage in express route 1 or 9, these panels reach all trade fair guests who use these highly frequented connecting routes. This ensures that your brand presence becomes an integral part of the trade fair experience and remains memorable in the long term.Benefits: High visibility on heavily frequented connecting routesWide reach among trade fair visitorsStriking placement directly in the line of sight Booking details:Availability: 4 panels per express route (only bookable as a set of 4)Placement: express route 1 or express route 9Visible format (W x H): 2,400 x 600 mm (double-sided)Print deadline: 1.12.2025 Technical requirements: Design and dimensions according to the specifications in the product data sheet.
Advertising tower
The advertising tower is a striking eye-catcher that draws visitors’ attention. Whether positioned in front of the Central Entrance (NCC Mitte) or centrally in the exhibition park, the large four-sided advertising space ensures a strong presence and remains memorable from many different angles.Benefits:Eye-catching placement in front of NCC Mitte or in the exhibition parkFour-sided advertising space for maximum visibility from all directionsLarge-format display for strong brand presence outdoorsBooking details:Availability: Limited quota Placement: Outdoor area in front of NCC Mitte or in the exhibition park Visible format (W x H): 2,800 x 4,800 mm per side Print deadline: 1.12.2025 Note: In cases of force majeure (e.g. storm), dismantling may be required for safety reasons. Technical requirements: Design and dimensions according to the specifications in the product data sheet.
Stair Advertising
Custom-designed staircase advertising accompanies visitors along central walkways throughout the exhibition grounds, placing your message in their line of sight with every step. This high-impact placement ensures that your brand is prominently noticed and stands out in the daily trade fair environment.Benefits:Visibility along central walkwaysFlexible choice of location for targeted communicationStrong presence throughout the entire duration of the fairBooking details:Availability: Only bookable once per locationPlacement: Various locations across the exhibition grounds (see markings on the site plan)Visible format (W x H): Depending on location Print deadline: 01.12.2025Consultation & Contact:Heiko Röschlein / h.roeschlein@spielwarenmesse.de / +49 911 99813-38
City Light Poster - inbound
The City Light Posters on the platform towards the city centre are optimally positioned to target trade fair visitors as they depart from the fair. The illuminated advertising spaces create a lasting impression as visitors leave the exhibition. As the trade fair ticket also serves as a public transport ticket, a particularly high number of participants use the underground – making these advertising spaces optimally visible for all departing guests. Benefits: Eye-catching communication as visitors depart from the fairIlluminated advertising space with high contact numbersCentral location at the underground station for maximum reach Booking details: Availability: 2 spaces with 4 alternating positions eachPlacement: Underground station, platform towards city centre (see site plan)Format: 1,185 x 1,750 mmPrint deadline: 19.12.2025 Technical requirements: Design and dimensions according to the specifications in the product data sheet.
Outdoor banner - Exhibition Park
Outdoor banners in the exhibition park offer a high-impact advertising space at the heart of the exhibition grounds. The banners reach visitors who use the exhibition park as a shortcut between entrances and halls or who spend time at the food trucks. This ensures your advertising message is reliably noticed by both passing and lingering trade fair guests.Benefits:Central placement in the exhibition park for high visitor frequencyVisibility among guests on their way to entrances and halls, as well as those at the food trucksWeatherproof advertising space for lasting brand presence outdoorsBooking details:Availability: Limited quota, subject to availability in the exhibition parkPlacement: Exhibition parkVisible format (W x H): 1,100 x 2,150 mmPrint deadline: 1.12.2025Technical requirements:Design and dimensions according to the specifications in the product data sheet.
GalerieBanner
GallerieBanner on the balustrades of the upper floors in the entrance areas East and West accompany visitors at key junctions of the exhibition grounds. These advertising spaces ensure presence on several levels and offer ideal conditions for concise brand messages.Benefits: Presence at key junctions of the exhibition grounds Efficient advertising space for concise messages Extended contact time thanks to placement on gallery balustrades Booking details: Availability: Only bookable once per location Placement: NCC Ost or NCC West Visible format (W x H): 4,000 x 1,000 mm Print deadline: 1.12.2025Technical requirements: Design and dimensions according to the specifications in the product data sheet.
Renting Space Outdoor Entrance Mitte (Size M = small Truck) approx. 9sqm
A medium-sized outdoor area offers a wide range of options for impactful promotions, product presentations or interactive activities. The medium space provides ample room to target visitors in the open-air area and bring your brand to life.Benefits:Flexible area for individual advertising and promotion ideasStriking placement in the outdoor area of the exhibition groundsTailor-made solutions through personal consultationBooking details:Availability: By arrangementPlacement: Outdoor area, location by individual agreementBooking deadline: 01.12.2025Consultation & Contact:Heiko Röschlein / h.roeschlein@spielwarenmesse.de / +49 911 99813-38
Renting Space Outdoor Entrance Mitte (Size L = Truck) approx. 12 sqm
For impressive brand staging, the large outdoor area offers maximum creative freedom. The generous space is ideal for extraordinary promotional activities and transforms the outdoor area into the setting for a true trade fair highlight.Benefits:Flexible area for individual advertising and promotion ideasStriking placement in the outdoor area of the exhibition groundsTailor-made solutions through personal consultationBooking details:Availability: By arrangementPlacement: Outdoor area, location by individual agreementBooking deadline: 01.12.2025Consultation & Contact:Heiko Röschlein / h.roeschlein@spielwarenmesse.de / +49 911 99813-38
Foot prints at the halls
Individually designed floor stickers in the shape of footprints draw attention specifically to your chosen area. These eye-catching markings along the walkways provide an original way to guide visitors, spark curiosity, and highlight your presence in a friendly manner – for effective visitor guidance right at the heart of the trade fair activity. Benefits: Targeted guidance of visitor flows to your standStriking floor advertising along the main walkwaysCustom design tailored to your brand communication Booking details: Availability: Bookable in quantity packages (up to 50 / 51–100 / 101–150 / 151–250 pieces)Placement: In the halls (see markings on the site plan)Visible format (W x H): 400 mm x 160 mmPrint deadline: 1.12.2025 Technical requirements: Design and dimensions according to the specifications in the product data sheet.
City Light Poster - outbound
The City Light Posters on the platform towards Langwasser address trade fair visitors as soon as they arrive at the underground station. Their prominent, illuminated placement ensures that brand messages are immediately in the line of sight upon arrival. As the trade fair ticket also serves as a public transport ticket, a particularly high number of participants use the underground – making these advertising spaces optimally visible for all departing guests. Benefits: Ideal communication upon arrival at the fairIlluminated advertising space directly in the line of sight of newcomersHigh frequency thanks to central placement at the underground station Booking details: Availability: 2 spaces with 4 alternating positions eachPlacement: Underground station, platform towards Langwasser (see site plan)Format: 1,185 x 1,750 mmPrint deadline: 19.12.2025 Technical requirements: Design and dimensions according to the specifications in the product data sheet.
City Light Poster - approach Messe
The City Light Posters at the access to the fair grounds, directly next to the ticket machine in the upper area of the underground station, are present both on arrival and departure. This position offers maximum visibility for all trade fair guests using the underground. As the trade fair ticket also serves as a public transport ticket, these advertising spaces are noticed by almost all trade fair guests. Benefits: Presence for visitors on both arrival and departureEye-catching placement in the entrance area to the fairMaximum contact numbers thanks to the central location Booking details: Availability: 2 spaces with 4 alternating positions eachPlacement: Underground station, entrance to the fair/next to ticket machine (see site plan)Format: 1,185 x 1,750 mmPrint deadline: 19.12.2025 Technical requirements: Design and dimensions according to the specifications in the product data sheet.
CityLight Vitrine at the bus stop
A Citylight showcase at the bus stop directly adjacent to the exhibition grounds places your advertising message in a highly visible location. The illuminated showcase ensures your brand catches the eye of both arriving and departing visitors, leaving a professional first impression.Benefits:Eye-catching advertising space in the arrival areaVisibility among trade fair guests using public transportIlluminated format for optimum perception – even in darknessBooking details:Availability: Bookable three timesPlacement: Car park East (see marking on the site plan)Visible format (W x H): 1,175 x 1,725 mm (double-sided)Print deadline: 1.12.2025Technical requirements:Design and dimensions according to the specifications in the product data sheet.
GigaFrame small - steel
The small GigaFrame positioned in front of NCC Ost showcases your advertising message effectively in the outdoor area of the exhibition grounds. Its large-format presentation ensures that trade visitors are addressed as soon as they arrive, putting your brand in the spotlight even before they enter the fair.Benefits:Eye-catching placement directly at NCC OstLarge-format advertising space for strong presence as visitors enter the fairOutdoor solution for maximum visibility among arriving guestsBooking details:Availability: Limited quotaPlacement: Outdoor area, NCC OstVisible format (W x H): 7,000 x 8,000 mmPrint deadline: 01.12.2025Technical requirements:Design and dimensions according to the specifications in the product data sheet.
Large awning
The large awning at the car parks on Große Straße at NCC Ost offers an impressive advertising space in a prominent location. Thanks to its considerable size and striking installation, your message is showcased effectively as visitors arrive at the exhibition grounds.Benefits:Eye-catching placement directly at the car parks on Große StraßeLarge-format advertising space for strong outdoor presenceImpressive visibility for arriving visitors and passers-byBooking details:Availability: Limited quotaPlacement: Car parks on Große Straße, NCC OstVisible format (W x H): 5,795 x 3,595 mmPrint deadline: 1.12.2025Technical requirements:Design and dimensions according to the specifications in the product data sheet.
Outdoor banner - Entrance area
Outdoor banners in the entrance areas offer an effective way to position advertising messages directly at the access points to the exhibition grounds. The prominent location ensures that your brand is in the spotlight as soon as visitors arrive, leaving a strong first impression.Benefits:Prominent placement directly at the main entrances of the fairHigh visibility for all arriving and departing visitorsWeatherproof advertising space for lasting brand presence outdoorsBooking details:Availability: Limited quota, subject to availability in all three entrance areasPlacement: Outdoor areas NCC Ost, NCC Mitte and NCC WestVisible format (W x H): 1,100 x 2,150 mmPrint deadline: 1.12.2025Technical requirements: Design and dimensions according to the specifications in the product data sheet.
Multi-storey car park banner
The car park banner is the only advertising space on the outer facade of a building at the exhibition grounds and guarantees maximum attention along Große Straße. Its prominent placement on the car park makes your advertising message unmissable for all visitors on their way to NCC Ost and beyond.Benefits:Exclusive placement on the outer facade of the car parkHigh visibility for all visitors along Große StraßeStriking presence on the way to NCC Ost and other exhibition areasBooking details:Availability: Only bookable oncePlacement: Outer facade of the car park on Große StraßeVisible format (W x H): 6,000 x 18,000 mmPrint deadline: 1.12.2025Technical requirements:Design and dimensions according to the specifications in the product data sheet.