On-site advertising measures
Indoor Banner
Indoor Banner offer a proven way to present advertising messages flexibly at highly frequented locations throughout the exhibition grounds. This space-saving and eye-catching advertising format ensures lasting visibility and targeted communication.Benefits:Flexible placement at highly frequented locationsProven advertising format with high visibilityEfficient solution for brand presenceBooking details:Availability: By arrangementPlacement: Various locations across the exhibition grounds (see markings on the site plan)Visible format (W x H): 850 x 2,000 mmPrint deadline: 1.12.2025Technical requirements:Design and dimensions according to the specifications in the product data sheet.
Walking Acts (with costume) only on PressDay
A costumed walking act at the start of PressDay puts your brand or product in the spotlight precisely when media and trade visitors’ attention is at its highest. On Tuesday, 27 January 2026, PressDay will begin at 8:50 am with a photo opportunity for media professionals and content creators in the Toy Business Forum in Hall 3A. Accompanied by atmospheric music, the walking acts will gather together with the Executive Board of Spielwarenmesse eG on the main stage for a group photo – an ideal moment for maximum visibility and media presence. Benefits: Striking presence at the start of PressDay for maximum attentionIdeal opportunity to address media representatives and trade visitors directlyEmotional and appealing brand appearance through lively presentation Booking details: Bookable free of chargeParticipation on Press Day (27.01.2025)Registration deadline: 01.12.2025
Walking Acts (with costume)
A walking act with a costume creates a real eye-catcher on the exhibition grounds. The striking performance attracts visitors’ attention from afar and offers an original way to bring products or brands to life – completely free of charge. Benefits: Maximum attention through striking presence at the trade fairDirect contact and interaction with visitorsOriginal way to make products or brands emotionally tangible Booking details: Bookable free of chargeRegistration deadline: 01.12.2025
Renting Space Indoor per sqm
Individual indoor spaces offer maximum flexibility for tailor-made brand presentations and promotional activities within the exhibition grounds. The area can be selected and used creatively according to your needs – for high-impact appearances placed right at the heart of the trade fair. Benefits:Flexible area size, bookable per square metreCentral placement within the indoor area of the fairIndividual design options for promotion, presentation and moreBooking details:Availability: By arrangement Placement: Indoor area, location by individual agreementBooking deadline: 01.12.2025 Consultation & Contact: Heiko Röschlein / h.roeschlein@spielwarenmesse.de / +49 911 99813-38
Outdoor banner - Exhibition Park
Outdoor banners in the exhibition park offer a high-impact advertising space at the heart of the exhibition grounds. The banners reach visitors who use the exhibition park as a shortcut between entrances and halls or who spend time at the food trucks. This ensures your advertising message is reliably noticed by both passing and lingering trade fair guests.Benefits:Central placement in the exhibition park for high visitor frequencyVisibility among guests on their way to entrances and halls, as well as those at the food trucksWeatherproof advertising space for lasting brand presence outdoorsBooking details:Availability: Limited quota, subject to availability in the exhibition parkPlacement: Exhibition parkVisible format (W x H): 1,100 x 2,150 mmPrint deadline: 1.12.2025Technical requirements:Design and dimensions according to the specifications in the product data sheet.
Walking Acts (without costume)
Walking acts without costumes – as promoters moving around the exhibition grounds – ensure direct interaction and high attention among visitors. Thanks to their flexible deployment, giveaways, product samples or information can be distributed in a targeted manner, and brand messages can be conveyed personally. Benefits: Direct contact and interaction with trade fair visitorsFlexible areas of deployment across the entire exhibition groundsEffective distribution of giveaways, product samples or information material Booking details: Availability: Subject to availabilityPlacement: Exhibition grounds, flexible deploymentRegistration deadline: 01.12.2025
Renting Space Outdoor Entrance Mitte (Size M = small Truck) approx. 9sqm
A medium-sized outdoor area offers a wide range of options for impactful promotions, product presentations or interactive activities. The medium space provides ample room to target visitors in the open-air area and bring your brand to life.Benefits:Flexible area for individual advertising and promotion ideasStriking placement in the outdoor area of the exhibition groundsTailor-made solutions through personal consultationBooking details:Availability: By arrangementPlacement: Outdoor area, location by individual agreementBooking deadline: 01.12.2025Consultation & Contact:Heiko Röschlein / h.roeschlein@spielwarenmesse.de / +49 911 99813-38
Renting Space Outdoor Entrance Mitte (Size L = Truck) approx. 12 sqm
For impressive brand staging, the large outdoor area offers maximum creative freedom. The generous space is ideal for extraordinary promotional activities and transforms the outdoor area into the setting for a true trade fair highlight.Benefits:Flexible area for individual advertising and promotion ideasStriking placement in the outdoor area of the exhibition groundsTailor-made solutions through personal consultationBooking details:Availability: By arrangementPlacement: Outdoor area, location by individual agreementBooking deadline: 01.12.2025Consultation & Contact:Heiko Röschlein / h.roeschlein@spielwarenmesse.de / +49 911 99813-38
Outdoor banner - Entrance area
Outdoor banners in the entrance areas offer an effective way to position advertising messages directly at the access points to the exhibition grounds. The prominent location ensures that your brand is in the spotlight as soon as visitors arrive, leaving a strong first impression.Benefits:Prominent placement directly at the main entrances of the fairHigh visibility for all arriving and departing visitorsWeatherproof advertising space for lasting brand presence outdoorsBooking details:Availability: Limited quota, subject to availability in all three entrance areasPlacement: Outdoor areas NCC Ost, NCC Mitte and NCC WestVisible format (W x H): 1,100 x 2,150 mmPrint deadline: 1.12.2025Technical requirements: Design and dimensions according to the specifications in the product data sheet.
LED Screen Hall entrance hall 3C
The digital display above the entrance to Hall 3C supports visitor guidance and is therefore noticed in a targeted manner. Thanks to its prominent placement, advertising messages benefit from high attention among all those entering the hall.Benefits:Attention through integration into the visitor guidance systemIdeal communication with trade fair guests on their way into Hall 3CDigital presentation for a modern brand experienceBooking details:Availability: Only bookable oncePlacement: Above the entrance to Hall 3C (passage 1 – 3C)Display format (W x H): 2.43 x 1.37 mMaterial deadline: 1.12.2025Note: No sound or 3D output possibleTechnical requirements:Design and dimensions according to the specifications in the product data sheet.
Renting Space Outdoor Entrance Mitte (Size S = Car) approx. 6 sqm
Small space, big impact: The outdoor area in size S is perfect for targeted campaigns, sampling or eye-catching promotions directly in the outdoor area of the exhibition grounds. Ideal for flexible and creative brand appearances with manageable space requirements.Benefits:Flexible area for individual advertising and promotion ideasStriking placement in the outdoor area of the exhibition groundsTailor-made solutions through personal consultationBooking details:Availability: By arrangementPlacement: Outdoor area, location by individual agreementBooking deadline: 01.12.2025Consultation & Contact:Heiko Röschlein / h.roeschlein@spielwarenmesse.de / +49 911 99813-38
NCC Mitte hall entrance
The digital displays above the entrances to Hall 1 and Hall 9 in NCC Mitte are part of the visitor guidance system and are purposefully noticed. Positioned directly above the hall entrances, they are ideal for addressing visitors with a clear advertising message on their way into each respective hall.Benefits:Targeted communication through integration into the visitor guidance systemStriking placement directly above the entrances to Hall 1 and Hall 9Digital advertising space for concise and modern brand messagesBooking details:Availability: Each display bookable once (Hall 1 / Hall 9)Placement: NCC Mitte, above the entrances to Hall 1 and Hall 9Display format (W x H): 1.20 x 0.70 mMaterial deadline: 1.12.2025Note: No sound or 3D output possibleTechnical requirements:Design and dimensions according to the specifications in the product data sheet.
NCC Ost exit displays
The exit displays in NCC Ost provide a targeted advertising space for messages aimed at visitors leaving the exhibition grounds. Positioned directly in the exit area, these displays are ideal for final messages, reminders, or information for further contact after the fair.Benefits:Targeted communication with visitors as they leave the exhibition groundsStriking placement in the exit area of NCC OstDigital advertising space for concise final messagesBooking details:Availability: Each display bookable once (facing Hall 4A or Hall 7A)Placement: NCC Ost, exit areaDisplay format (W x H): 1.00 x 0.53 mMaterial deadline: 1.12.2025Note: No sound or 3D output possibleTechnical requirements:Design and dimensions according to the specifications in the product data sheet.
NCC Ost Foyerdisplay
The foyer displays in NCC Ost are positioned directly after the turnstiles and are an integral part of the visitor guidance system, ensuring they are highly noticed. One display points the way towards Hall 4A, the other towards Hall 7A, offering an ideal opportunity to target visitors with a digital advertising message in the entrance area.Benefits:Very high visibility immediately after entering the exhibition centreTargeted communication with visitors on their way to Hall 4A or Hall 7ADigital presentation for attention-grabbing brand messagesBooking details:Availability: Each display bookable once (direction Hall 4A or Hall 7A)Placement: NCC Ost, directly after the turnstilesDisplay format (W x H): 2.67 x 1.50 mMaterial deadline: 1.12.2025Note: No sound or 3D output possibleTechnical requirements:Design and dimensions according to the specifications in the product data sheet.
NCC Ost hall passageway
The digital displays at the passages to Halls 4A and 7A in NCC Ost are a central part of the visitor guidance system and are purposefully noticed. Thanks to their prominent placement, they are ideal for addressing visitors with a clear advertising message on their way into each respective hall.Benefits:Targeted communication through integration into the visitor guidance systemStriking placement directly at the passages to Hall 4A and Hall 7ADigital advertising space for concise and modern brand messagesBooking details:Availability: Each display bookable once (Hall 4A / Hall 7A)Placement: NCC Ost, passages to Hall 4A / Hall 7ADisplay format (W x H): 2.67 x 1.50 mMaterial deadline: 1.12.2025Note: No sound or 3D output possibleTechnical requirements: Design and dimensions according to the specifications in the product data sheet.
Billboard - access Süd parking
The billboards at the access road to Süd Parking are optimally positioned to target drivers on their way to the exhibition grounds. With five available advertising spaces, they offer maximum visibility for brand messages even before visitors arrive at the venue. Benefits: Multiple presence thanks to five locations along the main access road to Süd ParkingHigh contact numbers among arriving trade fair visitors and commutersIdeal placement for a strong first impression outside the exhibition grounds Booking details: Availability: 5 spaces availablePlacement: See site planFormat: 3,560 x 2,520 mmPrint deadline: 19.12.2025 Technical requirements: Design and dimensions according to the specifications in the product data sheet.
Billboard - access Ost
The billboards at the access road to "Große Straße" are located directly on one of the most important access routes to the exhibition grounds. Two advertising spaces here offer the opportunity to target visitors and drivers with your company message – even before they reach the venue. Benefits: Eye-catching placement on one of the main traffic routes to the fairTwo advertising spaces for targeted brand messages in arrival trafficVisibility for trade fair guests, commuters and passers-by Booking details: Availability: 2 spaces availablePlacement: See site planFormat: 3,560 x 2,520 mmPrint deadline: 19.12.2025 Technical requirements: Design and dimensions according to the specifications in the product data sheet.