On-site advertising measures
Walking Acts (with costume) only on PressDay
A costumed walking act at the start of PressDay puts your brand or product in the spotlight precisely when media and trade visitors’ attention is at its highest. On Tuesday, 27 January 2026, PressDay will begin at 8:50 am with a photo opportunity for media professionals and content creators in the Toy Business Forum in Hall 3A. Accompanied by atmospheric music, the walking acts will gather together with the Executive Board of Spielwarenmesse eG on the main stage for a group photo – an ideal moment for maximum visibility and media presence. Benefits: Striking presence at the start of PressDay for maximum attentionIdeal opportunity to address media representatives and trade visitors directlyEmotional and appealing brand appearance through lively presentation Booking details: Bookable free of chargeParticipation on Press Day (27.01.2025)Registration deadline: 01.12.2025
Walking Acts (with costume)
A walking act with a costume creates a real eye-catcher on the exhibition grounds. The striking performance attracts visitors’ attention from afar and offers an original way to bring products or brands to life – completely free of charge. Benefits: Maximum attention through striking presence at the trade fairDirect contact and interaction with visitorsOriginal way to make products or brands emotionally tangible Booking details: Bookable free of chargeRegistration deadline: 01.12.2025
Renting Space Indoor per sqm
Individual indoor spaces offer maximum flexibility for tailor-made brand presentations and promotional activities within the exhibition grounds. The area can be selected and used creatively according to your needs – for high-impact appearances placed right at the heart of the trade fair. Benefits:Flexible area size, bookable per square metreCentral placement within the indoor area of the fairIndividual design options for promotion, presentation and moreBooking details:Availability: By arrangement Placement: Indoor area, location by individual agreementBooking deadline: 01.12.2025 Consultation & Contact: Heiko Röschlein / h.roeschlein@spielwarenmesse.de / +49 911 99813-38
Walking Acts (without costume)
Walking acts without costumes – as promoters moving around the exhibition grounds – ensure direct interaction and high attention among visitors. Thanks to their flexible deployment, giveaways, product samples or information can be distributed in a targeted manner, and brand messages can be conveyed personally. Benefits: Direct contact and interaction with trade fair visitorsFlexible areas of deployment across the entire exhibition groundsEffective distribution of giveaways, product samples or information material Booking details: Availability: Subject to availabilityPlacement: Exhibition grounds, flexible deploymentRegistration deadline: 01.12.2025
Renting Space Outdoor Entrance Mitte (Size M = small Truck) approx. 9sqm
A medium-sized outdoor area offers a wide range of options for impactful promotions, product presentations or interactive activities. The medium space provides ample room to target visitors in the open-air area and bring your brand to life.Benefits:Flexible area for individual advertising and promotion ideasStriking placement in the outdoor area of the exhibition groundsTailor-made solutions through personal consultationBooking details:Availability: By arrangementPlacement: Outdoor area, location by individual agreementBooking deadline: 01.12.2025Consultation & Contact:Heiko Röschlein / h.roeschlein@spielwarenmesse.de / +49 911 99813-38
Renting Space Outdoor Entrance Mitte (Size L = Truck) approx. 12 sqm
For impressive brand staging, the large outdoor area offers maximum creative freedom. The generous space is ideal for extraordinary promotional activities and transforms the outdoor area into the setting for a true trade fair highlight.Benefits:Flexible area for individual advertising and promotion ideasStriking placement in the outdoor area of the exhibition groundsTailor-made solutions through personal consultationBooking details:Availability: By arrangementPlacement: Outdoor area, location by individual agreementBooking deadline: 01.12.2025Consultation & Contact:Heiko Röschlein / h.roeschlein@spielwarenmesse.de / +49 911 99813-38
Renting Space Outdoor Entrance Mitte (Size S = Car) approx. 6 sqm
Small space, big impact: The outdoor area in size S is perfect for targeted campaigns, sampling or eye-catching promotions directly in the outdoor area of the exhibition grounds. Ideal for flexible and creative brand appearances with manageable space requirements.Benefits:Flexible area for individual advertising and promotion ideasStriking placement in the outdoor area of the exhibition groundsTailor-made solutions through personal consultationBooking details:Availability: By arrangementPlacement: Outdoor area, location by individual agreementBooking deadline: 01.12.2025Consultation & Contact:Heiko Röschlein / h.roeschlein@spielwarenmesse.de / +49 911 99813-38