Exhibitor Impact

With a banner placed directly below the editorial in the visitor newsletter, the advertising message lands right at the top of the target group’s inbox and links directly to the company or a landing page of choice.

Benefits:

• Eye-catching banner placement directly below the editorial
• Visibility among all recipients of the visitor newsletter 
• Direct link to the company profile or a target page of choice

Specifications:

• Resolution: 600 x 300 px
• File format: gif/png/jpg; < 1 MB 
• Link: 1x to company profile or external URL 
• Language: bilingual german/english

Greater presence in the exhibitor list: The large tile stands out immediately due to its fourfold width, providing the company with a clear visibility advantage over other entries on Spielwarenmesse Digital.

Benefits:

• Striking, large-scale display in the exhibitor list (four times the standard width)
• Greater visibility and presence compared to other exhibitors
• Increased likelihood of being noticed by visitors

An advertisement in the What's New Guide places innovative products and brands directly in the trend compass of the Spielwarenmesse. The guide is published in a small print run at the fair and is also available digitally to all participants – ideal for presenting new products in a targeted and attention-grabbing way.

Benefits:

• Presence in the official trend guide of Spielwarenmesse
• Visibility among trade fair visitors on site and digitally for all participants
• Targeted communication with trade professionals and trend enthusiasts

Booking details:

• Availability: 4 placements available
• Placement: What's New Guide, 1/2 inside page
• Format (W x H): 125 x 92 mm, 4C, 300 dpi, without bleed and lines
• Print deadline: 25.11.2026

An attention-grabbing video in the header area brings the company profile on Spielwarenmesse Digital to life. Visitors gain a quick, emotional insight into the brand, products or trade fair topics via the play button – right from their first profile visit.

Benefits:

• Direct communication and emotional presentation within the company profile
• Contemporary display for increased attention and interaction
• Easy activation of the video via play button in the header banner

Specifications:

• Resolution: 16:9 (640 x 360 px)
• File format: .mp4
• Maximum file size: 50 MB

Indoor Banner offer a proven way to present advertising messages flexibly at highly frequented locations throughout the exhibition grounds. This space-saving and eye-catching advertising format ensures lasting visibility and targeted communication.

Benefits:

• Flexible placement at highly frequented locations
• Proven advertising format with high visibility
• Efficient solution for brand presence

Booking details:

• Availability: By arrangement
• Placement: Various locations across the exhibition grounds (see markings on the site plan)
• Visible format (W x H): 850 x 2,000 mm
• Print deadline: 1.12.2026

Technical requirements:

Design and dimensions according to the specifications in the product data sheet.

A print logo on the official hall plan, which is displayed at the entrances to each hall, makes your stand immediately visible to visitors. This cost-effective measure makes orientation easier and ensures that your location stands out as soon as visitors look at the plan.

Benefits:

• Immediate visibility of your stand on the hall plan
• Cost-effective way to guide visitors directly to your location
• Increased chance of being discovered by spontaneous walk-in visitors

Booking details:

• Placement: Hall plan at the hall entrances, stand logo
• Print deadline: 1.12.2026