Social Reach

Put the trade fair presence in the spotlight and generate targeted attention with an Instagram Story on the official Spielwarenmesse channel. Stories are produced by the company and published via the Spielwarenmesse account – including a direct link to the company website via story sticker.

Benefits:

• Prominent placement as a story on the Spielwarenmesse Instagram channel
• Direct forwarding to the company website via story sticker
• Up to three stories with images or videos for maximum attention

Specifications:

• Format: Up to three stories, images or videos (1080 x 1920 px), max. 15 seconds per story
• Language: bilingual german/english

Address the target audience and sustainably increase reach with an Instagram post on the official Spielwarenmesse channel. The company is presented in a popular social media environment and has the opportunity to gain new followers and potential customers.

Benefits:

• High-reach post on the Spielwarenmesse Instagram channel
• Addressing an active and interested community
• Presentation with image or video, text and relevant hashtags

Specifications:

• Format: 1 image (1080 x 1080 px or 1080 x 1350 px) or video (up to 55 seconds)
• Text: up to 200 characters & 3–5 hashtags
• Language: bilingual german/english

Reach trade visitors, industry contacts and decision-makers with a LinkedIn post on the official Spielwarenmesse page. The company is presented in a professional environment and benefits from high visibility among a relevant target group.

Benefits:

• High-reach post on the Spielwarenmesse LinkedIn page
• Addressing a professionally interested community and potential business partners
• Presentation with image or video and bilingual text

Specifications:

• Format: 1 image (1080 x 1080 px) or video (1920 x 1080 px, up to 55 seconds)
• Text: up to 200 characters
• Language: bilingual german/english

Increase reach and attract new customers with a dedicated Facebook post on the official Spielwarenmesse page. The company benefits from a large community and is presented directly in a relevant environment – image or video included.

Benefits:

• High-reach post on the Spielwarenmesse Facebook page
• Addressing a large, industry-specific community
• Presentation with image or video and bilingual text

Specifications:

• Format: 1 image (1080 x 1080 px) or video (1920 x 1080 px, up to 55 seconds)
• Text: up to 200 characters
• Language: bilingual german/english