Social Reach

Generate targeted attention with a story on the home page of the Spielwarenmesse app: The short video appears as a teaser and can be played in full-screen mode after clicking. The story is visible for 24 hours from the chosen start time and can be viewed as often as desired during this period.

Benefits:

• Eye-catching story placement on the app’s home page
• Short video as teaser, full-screen view after clicking
• Unlimited access for 24 hours to maximise reach

Specifications:

• Resolution: 1080 x 1920 px
• File format: mp4

Address the target audience and sustainably increase reach with an Instagram post on the official Spielwarenmesse channel. The company is presented in a popular social media environment and has the opportunity to gain new followers and potential customers.

Benefits:

• High-reach post on the Spielwarenmesse Instagram channel
• Addressing an active and interested community
• Presentation with image or video, text and relevant hashtags

Specifications:

• Format: 1 image (1080 x 1080 px or 1080 x 1350 px) or video (up to 55 seconds)
• Text: up to 200 characters & 3–5 hashtags
• Language: bilingual german/english

Reach trade visitors, industry contacts and decision-makers with a LinkedIn post on the official Spielwarenmesse page. The company is presented in a professional environment and benefits from high visibility among a relevant target group.

Benefits:

• High-reach post on the Spielwarenmesse LinkedIn page
• Addressing a professionally interested community and potential business partners
• Presentation with image or video and bilingual text

Specifications:

• Format: 1 image (1080 x 1080 px) or video (1920 x 1080 px, up to 55 seconds)
• Text: up to 200 characters
• Language: bilingual german/english

Increase reach and attract new customers with a dedicated Facebook post on the official Spielwarenmesse page. The company benefits from a large community and is presented directly in a relevant environment – image or video included.

Benefits:

• High-reach post on the Spielwarenmesse Facebook page
• Addressing a large, industry-specific community
• Presentation with image or video and bilingual text

Specifications:

• Format: 1 image (1080 x 1080 px) or video (1920 x 1080 px, up to 55 seconds)
• Text: up to 200 characters
• Language: bilingual german/english